Digital Marketing Specialist at Daxko

| Birmingham, AL + 3 more | Remote
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Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.

Job Description

The Digital Marketing Specialist at Daxko will sit on Daxko’s Digital Marketing Agency team and will manage and continuously optimize our customers' websites via a repeatable digital marketing program to ensure maximum lead generation. This position will run campaigns for our Daxko Digital Marketing Agency customers, focusing on our small to medium size clients. Additionally, this position will work alongside Account Managers, to effectively communicate with clients.

The Digital Marketing Specialist reports to the Digital Marketing Specialist Team Lead.

Responsibilities:

  •  Create and launch digital marketing campaigns across a variety of platforms including Facebook, Instagram, and Google
  • Monitor and optimize campaigns on an ongoing basis to drive conversions and hit business level goals and stay within budget
  • Measure and analyze digital content effectiveness through tools such as Google Analytics, Data Studio, and other platform analytics
  • Connect marketing platform analytics to business operations software to report on overall ROI for digital marketing campaigns
  • Employ a testing mindset with the ability to plan, set up, and analyze split testing campaigns
  • Utilize a combination of best practices and creative problem solving to continually test and improve customer’s website and digital marketing performance
  • Consistently and effectively communicate with Account Managers to keep customers informed of their website and digital marketing performance metrics, making actionable suggestions based on campaign performance

Qualifications

  • Knowledge of digital marketing concepts (e.g., content marketing and growth, SEO, email, PPC, social media)
  • Experience Split Testing (ads and landing pages)
  • Direct customer interaction experience
  • Experience managing multiple customer accounts at one time
  • Proficient with Microsoft Office Suite or related software
  • Ability to stay up to date on current industry trends and learn new technical skills
  • Strong organization and planning skills
  • Excellent time management skills with a proven ability to meet deadlines
  • Excellent verbal and written communication skills
  • Excellent interpersonal and customer service skills
  • Strong analytical and problem-solving skills
  • Extreme attention to detail
  • Ability to effectively work independently, within a team, and with customers

Required Education and Experience:

  • High School Diploma or equivalent
  • Minimum 6-12 months experience running Facebook Campaigns.
  • Experience with SEM tools (Google Analytics, Google Data Studio & Facebook Pixel)

Preferred Education and Experience:

  • Bachelor’s degree in a relevant field
  • Digital Marketing Agency experience
  • Experience with On-page SEO and Local SEO (Directory listings)
  • WordPress experience (including landing page build-out)
  • Experience running successful Google, and Google Grant Campaigns

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include: 

  • Flexible paid time off 
  • Affordable health, dental, and vision insurance options
  • Monthly fitness reimbursement
  • 401(k) matching
  • New-Parent Paid Leave
  • 1-month paid sabbatical every 5 years
  • Casual work environments

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • PendoAnalytics
    • BalsamiqDesign
    • FigmaDesign
    • InVisionDesign
    • MiroDesign
    • SketchDesign
    • Whimsical Design
    • ConfluenceManagement
    • JIRAManagement
    • Monday.comManagement
    • TrelloManagement
    • WixCMS
    • Webflow CMS
    • DocuSignCRM
    • HubSpotCRM
    • SalesforceCRM
    • Optimizely CRM
    • Salesloft Email
    • HubspotEmail

An Insider's view of Daxko

How does your team reward individual success?

The team I am part of does bi-weekly retrospectives. We intentionally set aside time to recognize and document Kudos for our teammates. The company has many peer-nominated yearly awards
and spot bonuses for going above and beyond.

Sai

Senior Project Manager

What does your typical day look like?

My day, as Director of Engineering, consists of reviewing overnight stability reports, collaborating on solving complex technical problems, and brainstorming upcoming features. I strive to ensure the engineering teams have the tools needed for success by maintaining an environment where each individual feels empowered to make a substantial impact.

Tyler

Director of Engineering, SMB

How has your career grown since starting at the company?

In 2017, I started in Customer Support. Within three years, I now spearhead long-term payment strategy and oversee payment operations as the Director of SMB Payments. My path within Daxko is evidence that there is no shortage of growth opportunities if you keep “chopping wood,” as I say, and embrace challenges ahead of you.

Caroline

Director of SMB Payments

What are Daxko Perks + Benefits

Daxko Benefits Overview

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include:

Flexible paid time off
Affordable health, dental, and vision insurance options
Monthly fitness reimbursement
401(k) matching
New-Parent Paid Leave
1-month paid sabbatical every 5 years
Casual work environments

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Online course subscriptions available

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