Digital Marketing Specialist (Remote) at insightsoftware

| Raleigh-Durham, NC | Remote
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Company Description

Insightsoftware is a growing, dynamic computer software company that helps financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

Job Description

insightsoftware is looking for a dynamic Digital Marketing Specialist to join the Marketing team. In this role, you will focus on digital advertisement campaigns, content creation, collaboration with our Brand Awareness team, and additional cross-functional projects. We are looking for a detail-oriented, team player who wants to help organize and grow our Marketing team.

Responsibilities

  • QA, load and optimize website content
  • Create and manage AB testing of ad copy
  • Create persuasive B2B ad and landing page copy for digital advertising campaigns
  • Manage audience marketing campaigns across paid media sources like LinkedIn, Facebook and Google Display Network.
  • Manage Software Review site listings and CPC bidding
  • Implement and maintain ongoing internal linking strategies.
  • Prepare weekly and monthly reports detailing success and challenges.

Qualifications

  • Bachelor's Degree in Business, Marketing, Finance, or Accounting
  • Minimum of 2 years professional experience in Digital Marketing
  • Experience using WordPress for marketing/content management
  • Basic knowledge of HTML and CSS
  • Experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads is a major asset
  • Experience in B2B SaaS Software is an asset
  • Certifications in Google Analytics, Google AdWords, HubSpot, Pardot, etc are valued
  • Experience with building a personal online business and / or marketing agency experience is a significant plus
  • Strong writer and communicator

Additional Information

All your information will be kept confidential according to EEO guidelines.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

** At this time insightsoftware is not able to offer employment sponsorship **

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **

More Information on insightsoftware
insightsoftware operates in the Fintech industry. The company is located in Raleigh, NC. insightsoftware was founded in 1993. It has 781 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 50 open jobs at insightsoftware, click here.
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