About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

Due to Covid, G2 is currently operating fully remote until it is safe to return to the office. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 6 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

About the Role

G2 is looking for a motivated, creative User Acquisition Specialist to join the Outreach team, which is responsible for user acquisition and engagement, as well as the quantity and quality of user-generated content (UGC). The role involves growing and improving our paid acquisition channels to drive new user sign-ups, new review submissions, and other user-generated content. Members of the Outreach team work together as well as with other teams in the company, including product, marketing, and sales, to ensure we have the largest and most trusted collection of users and UGC.

In this role you will:

• Manage end-to-end execution of paid acquisition channels, including display, retargeting, social, and other advertising partnerships, from audience targeting to brand compliance and QA 
• Optimize campaign performance with constant experimentation and thorough A/B testing
• Research, test, and implement new channels for generating new users and user-generated content within key target groups
• Partner with our data science team to better understand our audience and improve targeting
• Measure, analyze, and share campaign performance, test results, and other learnings to inform decision-making across the team
• Collaborate with stakeholders across the Outreach team to drive impact to team goals

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• 1-3 years of experience working in marketing, communications, or a related field
• Experience in software, tech, and/or marketing in a B2C environment preferred
• Obsession with detail and testing, triple-checking that all of our campaigns work perfectly before deployment
• Hands-on experience with analytics platforms required (Segment, Google Analytics, Domo, etc.); SQL preferred
• Familiarity with analytical tools and working with large datasets  
• Strong project-management and cross-functional skills
• Impeccable grammar, writing skills, and understanding of direct-response copywriting
• Agile and adaptable to changing circumstances or requirements
• Can balance working independently with working across a global team
• Bachelor’s degree

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. 

Learn more about our commitments here http://culture.g2.com/commitments

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