Digital Marketing Specialist, Search, Remote at Delaware North (Buffalo, NY)

| Buffalo, NY
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The Opportunity

Delaware North is hiring a Digital Marketing Specialist to join the team (remote). The Digital Marketing Specialist will directly manage paid and unpaid efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties. You will collaborate with our Digital Marketing teams, Marketing Managers, Operational Managers, and Marketing Executives to coordinate search efforts with property initiatives and broader marketing strategies.

At Delaware North, we care about our associates. We are committed to invest in our people's personal and professional journeys, without you, there is no us. These are just some of the benefits we offer: health, dental, and vision insurance, 401(k) with company match, performance bonuses, paid vacation days and holidays, and generous friends-and-family discounts at many of our hotels and resorts. Click here to learn more .

  • Create, execute, manage, and optimize paid search campaigns across Google and Bing for multiple Delaware North properties as well as manage travel campaigns on Expedia.
  • Research and create on-page SEO for new website builds as well as new landing pages on existing websites.
  • Audit organic rankings and implement on- and off-page SEO tactics to help drive strategy and increase overall site traffic.
  • Manage general business information while optimizing for SEO on business listings across multiple publisher networks.
  • Track, analyze, and report performance analytics across all search disciplines, identifying relevant insights and building recommendations for improvement.
  • Lead budget planning recommendations and daily management of spending.
  • Drive traffic, conversions, and ROI for digital acquisition channels including paid search, display, remarketing, video, and organic.
  • Assist in building an annual search marketing strategy across all Delaware North locations to support key business goals.
  • Minimum of 3-5years of digital marketing experience, including SEO, SEM, and Data Analyzation.
  • Google Ads, Bing Ads, and Google Analytics certifications required.
  • Ability to prioritize, organize, and handle multiple tasks simultaneously.
  • Understanding of HTML, CSS, and CMS platforms, such as Sitecore, preferred.
  • Understanding of Google Data Studio, Tag Manager, and Google Analytics 4 preferred.
  • Strong analytical skills and data-driven thinking.
  • Up to date with the latest trends and best practices in online marketing and measurement.
Who We Are

At Delaware North, you'll love where you work, who you work with, and how your day unfolds. Whether it's in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there's no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.
More Information on Delaware North
Delaware North operates in the Food industry. The company is located in Buffalo, NY, Milwaukee, WI and St Paul, MN. Delaware North was founded in 1915. It has 10001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 38 open jobs at Delaware North, click here.
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