Digital Marketing Specialist - REMOTE
Technology can connect us, empower us, and drive us. At Cisco Meraki, we believe that by embracing an incredibly extensible and innovative software platform that simplifies the ever-increasing complexity of IT and business, we can free passionate people to focus on their mission. Do you share our belief?
Meraki is looking for a Digital Media Specialist to join the Go To Market team, driving global awareness and demand-gen media campaigns for B2B audiences!
As a Digital Marketing Specialist, you will partner and support campaign managers and channel experts in executing advertising campaigns globally. You will work alongside Integrated Marketing Managers and Go To Market Digital Managers to drive the day-to-day tactical execution of digital media campaigns. You will report to the Sr. Digital Media Manager and have an active role in all facets of our campaigns including media planning, coordination of materials, liaison with agency partners, campaign reporting, cross-functional synergies, and driving optimizations.
This role is based in the United States and will support teams globally!
What you'll do
- Drive media execution across paid social, SEM, display, and content syndication
- Manage ad creative: gather assets, create tracking links (UTMs), traffic to agency, and QA agency setup
- Compile performance reports including pacing, ad impressions, clicks, site traffic, leads, and funnel contribution
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
- Setup demand generation campaigns in lead management platform
- Ensure campaigns stay on track through utilization of project management software
- Collect and manage media kits from IT-focused publishers such as Foundry and TechTarget
- Conduct research on industry benchmarks, competitors, vendor offerings, and/or channel trends
- Document team processes and best practices
Who you are
- 2-5 years of digital media experience in B2B hardware or SaaS
- Excellent communicator, creative problem solver, innovative thinker
- Ability to manage multiple work streams at a time
- Passion for learning about B2B media strategies, audiences, tactics, and digital journeys
- Working knowledge of Microsoft Office, Google Analytics, Google Ads, LinkedIn Marketing Solutions, and Facebook Ads
- Familiarity with B2B marketing techstack a plus: DemandBase, Integrate, LiveRamp, Bizible, Tableau
- Bachelor's degree in marketing or related field
#LI-REMOTE
The health and safety of Cisco's employees, customers, and partners is a top priority. Our goal is to protect and mitigate the spread of COVID-19 infection for strong business resiliency during the pandemic. Therefore, Cisco may require new hires to be fully vaccinated against COVID-19 if the role requires business-related travel, meeting with customers/partners (including visiting third-party sites on behalf of Cisco), attending trade events, and Cisco office entry, unless otherwise prohibited by applicable law, and in countries where COVID-19 vaccination is legally required. The company will consider legally required accommodations/exceptions for medical, religious, and other reasons as per the requirements of the role and in accordance with applicable law. Additional information will be provided to candidates about the requirements and accommodation process at the offer time based on region.
At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.