Digital Marketing Specialist - REMOTE

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Technology can connect us, empower us, and drive us. At Cisco Meraki, we believe that by embracing an incredibly extensible and innovative software platform that simplifies the ever-increasing complexity of IT and business, we can free passionate people to focus on their mission. Do you share our belief?

Meraki is looking for a Digital Media Specialist to join the Go To Market team, driving global awareness and demand-gen media campaigns for B2B audiences!

As a Digital Marketing Specialist, you will partner and support campaign managers and channel experts in executing advertising campaigns globally. You will work alongside Integrated Marketing Managers and Go To Market Digital Managers to drive the day-to-day tactical execution of digital media campaigns. You will report to the Sr. Digital Media Manager and have an active role in all facets of our campaigns including media planning, coordination of materials, liaison with agency partners, campaign reporting, cross-functional synergies, and driving optimizations.

This role is based in the United States and will support teams globally!

What you'll do
  • Drive media execution across paid social, SEM, display, and content syndication
  • Manage ad creative: gather assets, create tracking links (UTMs), traffic to agency, and QA agency setup
  • Compile performance reports including pacing, ad impressions, clicks, site traffic, leads, and funnel contribution
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • Setup demand generation campaigns in lead management platform
  • Ensure campaigns stay on track through utilization of project management software
  • Collect and manage media kits from IT-focused publishers such as Foundry and TechTarget
  • Conduct research on industry benchmarks, competitors, vendor offerings, and/or channel trends
  • Document team processes and best practices
Who you are
  • 2-5 years of digital media experience in B2B hardware or SaaS
  • Excellent communicator, creative problem solver, innovative thinker
  • Ability to manage multiple work streams at a time
  • Passion for learning about B2B media strategies, audiences, tactics, and digital journeys
  • Working knowledge of Microsoft Office, Google Analytics, Google Ads, LinkedIn Marketing Solutions, and Facebook Ads
  • Familiarity with B2B marketing techstack a plus: DemandBase, Integrate, LiveRamp, Bizible, Tableau
  • Bachelor's degree in marketing or related field

#LI-REMOTE

The health and safety of Cisco's employees, customers, and partners is a top priority. Our goal is to protect and mitigate the spread of COVID-19 infection for strong business resiliency during the pandemic. Therefore, Cisco may require new hires to be fully vaccinated against COVID-19 if the role requires business-related travel, meeting with customers/partners (including visiting third-party sites on behalf of Cisco), attending trade events, and Cisco office entry, unless otherwise prohibited by applicable law, and in countries where COVID-19 vaccination is legally required. The company will consider legally required accommodations/exceptions for medical, religious, and other reasons as per the requirements of the role and in accordance with applicable law. Additional information will be provided to candidates about the requirements and accommodation process at the offer time based on region.

At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.



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Technology we use

  • Engineering
    • C++Languages
    • JavascriptLanguages
    • ScalaLanguages
    • SwiftLanguages
    • ReactLibraries
    • Backbone.jsFrameworks

An Insider's view of Cisco Meraki

What are some social events your company does?

Meraki Chicago hosts several social events. Some current and past events include weekly yoga and meditation sessions and cocktail classes, cooking classes, drag bingo, talent shows, and more!

Javana

Operations Supervisor

What does your typical day look like?

Badge in the door nearest the espresso machine and make latte art in the form of the Cisco logo. Work can range from teaching customers how RF works to designing multi-site Meraki networks. When I'm not evangelizing customers, teaching Networking-101, or handling escalations, I make easy work of those foolish enough to challenge me at ping pong.

Zakariya

Systems Engineer

How do you make yourself accessible to the rest of the team?

By simply just being around. In addition to the regularly scheduled one on one meetings I have with everyone, I make sure that my team knows I am always here to help, in any situation.

Lorenzo

Network Support Manager

What are Cisco Meraki Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Cisco Meraki has an Employee Experience team dedicated to ensuring that each Merakian has the best experience during their time at Meraki.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

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