ABOUT US

Swag...everyone loves to receive it

Whether it be welcoming new hires into their dream job, thanking customers for their loyalty, celebrating a community milestone, or engaging event attendees, when done right, swag is the glue that bonds brands together with the people that matter to them. But no one enjoys putting this stuff together...

The $30 Billion branded swag supply chain is a complete mess, filled with too many products, too many intermediaries, too little quality control, and not enough technology.

SwagUp is disrupting the industry by streamlining the end to end supply chain and making it available through a single platform utilizing powerful APIs and interfaces (e.g. dashboard). As the fastest growing swag company, we have made great strides towards our mission of eliminating the friction in the swag creation and distribution process. BUT we’ve just begun to scratch the surface…

And that’s where YOU come in…

MISSION

We are seeking a Swagstronaut with extensive experience in designing and executing digital marketing programs that address each stage of the buyer’s journey. The person in this role must be data-driven and will be responsible for creating customer-centric experiences that drive qualified leads and attributed pipeline. You will deliver exceptional, contemporary digital experiences with strong relevant content mapped to the customer owned journeys that increases lead generation and direct business impact for SwagUp. May be involved in setting strategies for use of digital approaches throughout the marketing lifecycle.

RESPONSIBILITIES

• Manage full-funnel digital demand-generation and awareness campaigns/activities across various channels, including but not limited to paid social (Twitter, LinkedIn, Facebook), SEM (Google AdWords), email, and display advertising

• Execute on strategy to boost our social media channels' audience (Tiktok, Instagram, Facebook, Twitter, Youtube, LinkedIn)

• Day-to-day management of PPC channel (Google Ads Primarily, expansion into others)

• Email marketing campaigns optimized to increase engagement metrics through ABM / Outbound

• Strategize with executive team on SEO to deliberately increase organic traffic

• Explore new digital channels such as affiliate programs, outreach influencers

• Oversee the editorial calendar and publish content to the relevant channels

• Follow and promote a test-and-learn culture to constantly find new opportunities for growth and optimization

• Oversee creation of marketing assets (e.g., banners, videos) for platform-wide, cross-franchise promotions

• Develop clear and detailed reports to communicate campaign performance against KPIs

• Proactively provide insights and recommendations to optimize and improve digital results and to implement new tactics and strategies to test

• Proactively provide insights and recommendations to optimize and improve digital results and to implement new tactics and strategies to test

REQUIREMENTS

• 5+ years of related experience, leading campaigns across various digital channels for a B2B technology company (preferably SaaS-based)

• Experience working with key digital channels, tools, and platforms (such as Google Ads, LinkedIn, Facebook, Twitter, 6Sense ABM platform)

• Able to tell a story with data, and articulate what's working and what's not, and provide recommendations for improvement

• Self-starter with the ability to work independently, prioritize and get things done

• Excellent communication skills (both oral and written)

• Strong organizational skills and analytical approach with very strong attention to details

WHAT SUCCESS LOOKS LIKE

• Analyze and report on the lead funnel and buyers journey – where are they stuck, what can we do to accelerate / remove blockers

• Report on Promoters, drive retention, and create lift for NPS, alongside Growth Leadership

• Analyze, Report, Strategize Organic Growth Plans, measured by traffic, conversions, webflow.

• Reporting and Analyzing Revenue Based KPI’s such as CPA, LTV, MC-ROI, and more.

• Driving Social KPI’s such as Engagement, Mentions, AGR, etc.

• Report and Drive Lead Gen, Website and Traffic Metrics (organic), SEO optimizations, analyze and report on paid advertising, and track social media.

PERKS

• Wake up each morning proud of the place you work and the amazing companies you get to partner with

• Join the team at a time when you can help shape the future of the company

• Unlimited PTO, we are all adults, you’re in control

• Medical, Dental, Vision and Life insurance

• Lots of swag!

• Equipment provided to set up a successful work environment

• Engaging team-building activities to make a remote-first workforce feel connected

• Being part of an organization that rewards results and truly believes in promoting from within, at SwagUp your growth potential is uncapped!

SwagUp welcomes and celebrates talent from all backgrounds and perspectives. Our success is directly correlated to our people, and we believe our team should reflect the diversity of the companies we partner with. As an organization, we strive to foster an inclusive, diverse environment where we all work towards a common goal! #tothemoon