Job Description:
As Digital Marketing Manager on the Lifecycle Marketing team, you will be responsible for building relationships with potential customers by crafting relevant and personalized experiences for prospects. This role will work cross-functionally with others in the Marketing, Revenue, and Product organizations to build pipeline and drive leads. This role is perfect for someone who is always striving to provide customers with the best experience possible!
Who you are:

• Passionate about building and optimizing relevant and powerful B2B SaaS buying experiences
• Have a collaborative, positive, and flexible approach to working with teams throughout an organization
• Have a strong understanding of marketing technology and willing to test new tools
• Creative, thoughtful, and analytical about your approach to connecting with prospects
• Able to overcome personal biases and using data to make the best decisions for prospects
• Committed to strive towards living Pluralsight's values

What you'll own:

• Creating an outstanding experience for Pluralsight's B2B prospects that leads to marketing pipeline and lead generation
• Strategy and digital support for Pluralsight webinars
• Handling of AI demand generation bot responses
• Direct mail program for prospects
• Digital support for account based marketing (ABM) team, including email blasts, landing page support, and direct mail
• Analysis and reporting of campaign performance, pipeline, and marketing qualified leads

Experience you'll need:

• 3-5 years driving marketing pipeline and leads in the top and middle of the marketing funnel
• Creating impactful demand generation strategies
• Evaluating success of marketing efforts by analyzing performance and making pivots where necessary
• Strong history of cross functional work and accountability
• Proficiency in marketing automation software (Marketo preferred), Salesforce, Tableau or Domo, webinar platforms, and AI tools

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
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