Digital Marketing Manager

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Tonkean is the OS for business operations, transforming operations teams from facilitators into makers with an enterprise-grade, no-code process orchestration platform. By abstracting the technical knowledge required to automate, monitor, and manage mission-critical business processes, Tonkean enables enterprises to drive operational efficiency while reducing technical debt.


Tonkean builds a bridge between business and IT, allowing IT to partner with business teams to drive agility while ensuring compliance & security. Using Tonkean, IT can create custom, reusable action blocks called "enterprise components" that enable key capabilities like updating data in existing systems, interacting with people, or deploying NLP & OCR technology. These components can then be shared securely with business operations teams, in a no-code studio, to orchestrate business processes across functions and systems by adding business logic. Business operations teams can become more self-sufficient, and IT teams can scale with confidence.


Enterprises like Lyft, EVERSANA, Instacart, Grubhub, Crypto.com, and more rely on Tonkean to optimize and align their operations across functions—including sales, marketing, customer support, legal, finance, and more. With Tonkean, enterprises can expand the pie of who can deliver software, making a world of makers.


ROLE OVERVIEW

Tonkean is looking for a Digital Marketing Manager to own our strategy and execution of paid digital marketing, managing campaigns across internal resources and agencies.


You will work closely with stakeholders in Demand Generation, Product Marketing, Marketing Operations, Sales, RevOps, and more to ensure the effective execution and measurement of digital channels. Experimentation is part of your DNA, and you are meticulous about discovering and testing campaign strategies, creative, and copy that drive engagement and conversations with our enterprise buyers. Forging a path into uncharted territory is something that you will have an opportunity to do every day -- and this excites you.


If this opportunity excites you, we'd love to talk.

WHAT YOU WILL WORK ON

  • Create and manage our paid digital strategy and execution to achieve pipeline targets.
  • Define paid digital resourcing needs and manage agency and vendor relationships.
  • Manage paid campaign setup, testing, deployment, and reporting, including measurement and tracking to performance metrics.
  • Work closely with Product Marketing to develop a deep empathy for our enterprise buyers across relevant personas and industries.
  • Collaborate with Demand Generation, Marketing Operations, Sales, RevOps, and other teams to ensure that our messaging is consistent and on-brand at every touchpoint.
  • Report out on program results, presenting to executive leadership and cross-functional stakeholders.

ABOUT YOU

  • 3+ years of experience and track record of success in prior paid digital, demand gen, or growth roles at a fast growing technology company.
  • Mastery of paid digital channels, tools, and best practices, specifically for a B2B, enterprise-focused model.
  • Familiarity with enterprise marketing/sales funnels and ABM strategies.
  • A fundamental desire to continuously measure, iterate, and improve programs and processes. SQL proficiency strongly preferred.
  • Passion for game-changing, category defining products.
  • Experience working in a fast-paced, high-growth environment where resourcefulness is important.
  • Must have experience working with Google Adwords, Google Analytics, Linkedin Campaigns and Facebook Ads
  • Experience with with Marketo, Salesforce, Terminus/Demandbase/similar ABM tool is a PLUS

OUR VALUES

  • There Is Always A Way. At Tonkean, we believe that nothing is impossible. There is a solution to every problem - you just need to find it.
  • Think People First. We believe in investing in, empowering, and prioritizing people. We work as a team and win as a team. We listen with purpose as we speak with courage. We believe in diversity. We always ask ourselves: Is this giving value to our customers? Is this improving our team? Is this helping me be better?
  • Start With Why And Fail Fast. We believe that progress is the only way forward; that action is always better than no action; that innovation requires bravery. We believe that every worthwhile “how” starts with an important “why.” If you know the “why”, and you can learn from it, It’s never a failure. It is the operational cost of progress.
  • No BS. To matter, you must - stay focused, keep it simple and always move the needle. We don’t have time for BS. We don’t waste energy; we prioritize efficiency; we stay focused; and we always try to optimize for what’s important. 

PERKS AND BENEFITS

  • Join a fast-growing business that is venture-backed by Accel, Lightspeed Venture Partners and Foundation Capital. 
  • Collaborate with a talented yet humble team as we empower operations teams and eliminate mundane tasks. 
  • Competitive compensation & equity package
  • Virtual social events, and annual company retreats
  • 401k, Medical, dental, and vision insurance 
  • Tonkean provides each employee with a new laptop, monitor, headset, keyboard and mouse 
  • Remote employees receive a one-time work from home setup stipend (reimbursable) of $500(USD) upon commencing employment to purchase desk, chair and other work from home tools.

Tonkean welcomes everyone. We believe every member of our team enriches our diversity and inclusion by broadening our ways of problem-solving for future challenges. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply.


Tonkean is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. We believe diversity is important to building a successful business and do not discriminate based upon race, religion, color, national origin, sex, reproductive health decisions or related medical conditions, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or any other status protected by the laws or regulations in the locations where we operate. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with criminal histories.

More Information on Tonkean
Tonkean operates in the Artificial Intelligence industry. Tonkean was founded in 2015. It has 65 total employees. It offers perks and benefits such as Partners with nonprofits, OKR operational model, Team based strategic planning, Group brainstorming sessions, Open office floor plan and Hiring practices that promote diversity. To see all 5 open jobs at Tonkean, click here.
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