Digital Marketing Manager (Support EMEA) at Zscaler

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Company Description
Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company's cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.
With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances.
Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler's purpose-built security platform puts a company's defenses and controls where the connections occur-the internet-so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.
Job Description
Role: Digital Marketing Manager
Preferred Location: The UK or US
Our digital marketing team is looking for a seasoned Digital Marketing Manager, who will focus on demand generation and integrated digital ads campaigns for the EMEA region. This role will be responsible for coordinating, supporting, and executing digital marketing campaigns through various online marketing channels to drive brand awareness and lead generation in support of corporate and regional goals. This role will also have a primary focus on the planning, strategy, execution, maintenance, and optimization of advertising campaigns.
This role will partner closely with various internal and external cross-functional teams including Product Marketing, Field Marketing, Demand Generation, Design, Marketing Operations, and Web Development to develop, test, and optimize campaigns. The ideal candidate has a solid understanding of digital marketing across a multitude of channels including social, display, content syndication, web, email, search as well as experience driving ad operations, CRM, and marketing measurement.
Job Duties and Responsibilities:
  • Develop a deep understanding of existing and prospective users and what drives them to convert into leads.
  • Become a subject matter expert and trusted partner in building account journeys, programmatic as well as account-based digital experiences tailored to the EMEA audience.
  • Plan and execute EMEA paid media campaign plan in alignment with WW Digital team and field marketing teams to deliver EMEA demand goals.
  • Establish processes and allocate resources to constantly monitor and optimize the always-on, paid media investment to increase program return
  • Identify and size opportunities in Zscaler's advertising accounts (such as Google Ads, LinkedIn ads, Facebook ads, etc.), and develop advertising and marketing solutions that improve campaign performance and drive revenue growth.
  • Partner with local markets for country-specific tactics
  • Build reports that distill engagement, leads, and other performance data into actionable insights across the business.
  • Identify and implement best strategies for direct response and branding campaigns.
  • Provide the voice of the field to back to the organization for constant improvement of the global paid media model
  • Manage EMEA media agencies & partners to scale coverage and operational efficiency

Qualifications
  • 7+ years of working in digital marketing, paid media marketing, user acquisition, and demand gen areas.
  • Lead paid media campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags.
  • Working proficiency in Marketo or similar platforms for list management, campaign setup, campaign orchestration, lead management, tracking, and reporting.
  • Localization experience is a plus.
  • Experience with audience segmentation and dynamic content
  • Strong understanding of Google Analytics, Google Tag Manager, and testing tools
  • Experience with marketing automation systems and digital marketing tools
  • Comfortable working with numbers, KPIs, and optimizing conversion rates while thinking strategically
  • Paid campaign management for various clients at media agency background is a plus
  • Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally

Preferred Educational Background:
  • B.A./B.S. degree in marketing/business preferred or equivalent years of work experience. MBA is a plus

Additional Information
Why Zscaler?
We are playing in a rapidly growing 20B + TAM and huge market mega-shifts that leads directly to Zscaler; tracking a growth path similar to Salesforce, Workday, & ServiceNow. People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement?
If you said yes, we'd love to talk to you about joining our award-winning team!
Learn more at zscaler.com or follow us on Twitter @zscaler. Additional information about Zscaler (NASDAQ : ZS ) is available at http://www.zscaler.com. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
All your information will be kept confidential according to EEO guidelines.
#LI-MM1
What You Can Expect From Us:
  • An environment where you will be working on cutting edge technologies and architectures
  • A fun, passionate and collaborative workplace
  • Competitive salary and benefits, including equity

Why Zscaler?
People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we'd love to talk to you about joining our award-winning team.
Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com .
Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • PipedriveCRM
    • MarketoLead Gen

An Insider's view of Zscaler

What are some social events your company does?

Here at Zscaler, we know how to have fun! Many of us participate in events ranging from celebrating cultural events, Intern Expos, Family Fun Day, International Women's day, to organizational off-sites.

We are able to find ways to celebrate anything from annual Employee Work Anniversaries to being recognized as a Great Place to Work company!

Valerie

Talent Ops Specialist

What kinds of technical challenges do you and your team face?

One challenge my team faces is staying ahead in the ever-changing tech landscape. We’re tackling this by building a library of widgets, or carefully designed, reusable pieces of code, so we can keep our tech stack dynamic. The goal is to be able to plug these widgets into any of our products, reducing redundancy and keeping things loosely coupled.

Bettina

Software Engineer

What are Zscaler Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within

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