AvidXchange is a leader in automating invoice and payment processes for mid-market businesses. Last year, we processed 53 million transactions across our network of more than 700,000 suppliers, transforming the way 7,000+ customers in North America pay their bills. By trade, we are a technology company, but if you ask anyone that works here, they'll tell you our people are at the core of who we are. We are all entrepreneurs who love to innovate and win with a passion for serving our customers. While we take personal ownership of our everyday work, we recognize that we only win as a team. At AvidXchange, it's not a "me" thing, it's a "we" thing.

Founded in 2000 and headquartered in Charlotte, North Carolina, we have over1,500employees working in one of our seven offices or remotely. At AvidXchange, you'll have the opportunity to tackle tough, complex challenges, working side-by-side with amazing talented teammates. And in doing so, our goal is to enable you to discover your maximum potential - while being your unique, authentic self at work. If that sounds like you, come join the team!

Job Overview

Ready for a new challenge with a fast-growing company that inspires innovation and facilitates personal growth? We're looking for a Digital Marketing Manager, specializing in digital media and advertising, that will drive demand and revenue growth through the optimization of AvidXchange's digital media strategy.

This position includes evaluating new channels for expanded exposure and new opportunities, auditing and optimizing current digital channels to drive effectiveness (conversion rates) and efficiency reduce cost per acquisition) and outlining the necessary steps to meet aggressive growth targets. Responsibilities also include tactical oversight of the creative execution to support digital media campaigns as well as performance analytics monitoring and reporting.

The ideal candidate will have worked within a variety of native platforms including Google Ads, Microsoft Ads and LinkedIn. The ideal candidate will also have experience planning and buying digital media within other paid media channels including programmatic advertising, display networks, trade publications, and content syndication, among others. This includes managing our network of preferredmedia vendors and bringing on/expanding into new channel opportunities.

Job Responsibilities•

• Act as subject matter expert for digital media channels including strategic relevance, audience targeting, execution requirements, effective positioning, and competitive landscapes.
• Work closely with campaign marketing and marketing communications teams to develop paid media campaign strategy that leads with digital media as part of a holistic strategy.
• Work with internal teams and external vendors to execute digital advertising campaigns and drive channel optimization strategies to ensure full funnel optimization. This includes campaign set up, optimization and ongoing management inside of native digital ad platforms such as Google Adsand LinkedIn.
• Conduct competitive research for demand generation and campaign development purposes utilizing industry tools.
• Conduct keyword research and planning for paid search campaign needs.
• Identify new media channel opportunities to reach our target audience.
• Manage the construction of strategic digital media campaigns from the ground up.
• Forecast performance of digital campaigns based on expected impression share, budget, and competitive environment.
• Monitor and report on digital campaigns while making recommendations to improve performance where warranted including, but not limited to, ROI reporting, CPL analysis, and channel efficacy.

Job Requirements and Skills

• 3+ years of experience in digital media strategy, planning and execution/buying with specific experience in paid search, paid social, display and remarketing channels.
• Bachelor's degree in marketing or related field or equivalent work experience.
• Experience managing digital marketing campaigns in a B2B setting with a track record of innovation and marketing experimentation, with clear examples of ways you've successfully driven demand that were different from the status quo.
• Experience working in an agency is highly preferred.

About You

• Ability to thrive in a fast-paced team environment.
• You're an analytical thinker. You make decisions based on data and can provide examples of how you've used data in the past to drive predictable, repeatable & scalable growth from marketing campaigns, A/B testing design and analysis.
• You think outside the box and have experience building productive cross-functionalrelationships and collaborating to identify opportunities for growth.

Equal Employment Opportunity Statement

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunityin accordance with applicable federal, state and local laws.AvidXchange will not discriminate against applicants for employment on anylegally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.

Other details

• Job Family Sales and Marketing
• Job Function Marketing Generalists
• Pay Type Salary
• Employment Indicator Professional