Digital Marketing Manager EMEA at Zscaler
Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.
With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances.
Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.Job Description
Our digital marketing team is looking for a seasoned Digital Marketing Manager, who will focus on demand generation and integrated digital ads campaigns for the EMEA region. This role will be responsible for coordinating, supporting, and executing digital marketing campaigns through various online marketing channels to drive brand awareness and lead generation in support of corporate and regional goals. This role will also have a primary focus on the planning, strategy, execution, maintenance, and optimization of advertising campaigns.
This role will partner closely with various internal and external cross-functional teams including Product Marketing, Field Marketing, Demand Generation, Design, Marketing Operations, and Web Development to develop, test, and optimize campaigns. The ideal candidate has a solid understanding of digital marketing across a multitude of channels including social, display, content syndication, web, email, search as well as experience driving ad operations, CRM, and marketing measurement.
Job Duties and Responsibilities:
Develop a deep understanding of existing and prospective users and what drives them to convert into leads.
Become a subject matter expert and trusted partner in building account journeys, programmatic as well as account-based digital experiences tailored to the EMEA audience.
Plan and execute EMEA paid media campaign plan in alignment with WW Digital team and field marketing teams to deliver EMEA demand goals.
Establish processes and allocate resources to constantly monitor and optimize the always-on, paid media investment to increase program returnIdentify and size opportunities in Zscaler’s advertising accounts (such as Google Ads, LinkedIn ads, Facebook ads, etc.), and develop advertising and marketing solutions that improve campaign performance and drive revenue growth.
Partner with local markets for country-specific tactics
Build reports that distill engagement, leads, and other performance data into actionable insights across the business.
Identify and implement best strategies for direct response and branding campaigns.
Provide the voice of the field to back to the organization for constant improvement of the global paid media model
Manage EMEA media agencies & partners to scale coverage and operational efficiency
7+ years of working in digital marketing, paid media marketing, user acquisition, and demand gen areas.
Lead paid media campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags.
Working proficiency in Marketo or similar platforms for list management, campaign setup, campaign orchestration, lead management, tracking, and reporting.
Localization experience is a plus.
Experience with audience segmentation and dynamic content
Strong understanding of Google Analytics, Google Tag Manager, and testing tools
Experience with marketing automation systems and digital marketing tools
Comfortable working with numbers, KPIs, and optimizing conversion rates while thinking strategically
Paid campaign management for various clients at media agency background is a plus
Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally
For this role we will consider candidates who are based in any of the European countries where we have an entity.
People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we’d love to talk to you about joining our award-winning team.
Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com.
Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.