Digital Marketing Manager - eCRM (Charlotte, NC)

| Charlotte, NC
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Regular or Temporary:

Language Fluency: English (Required)

Work Shift:
1st shift (United States of America)

Please review the following job description:

***This role is open to a hybrid work/office structure - home and onsite (Atlanta or Charlotte areas)***

Come join the 6TH largest bank in the US! As a member of our eCRM and Automation team, everything you do will be in passionate pursuit of beating yesterday. It's an environment where each day will bring new opportunities to help create digital-marketing strategies that achieve real results you can experience in real time. Because more than earning a living at Truist, you gain a sustainable sense of purpose, where your contributions matter.

At Truist, it's our goal to be unlike any other bank. Come join our team!

Job Description
The primary purpose of the eCRM and Automation Ops and Governance Manager is to support the enterprise with eCRM technologies and data-management practices - primarily for email and marketing automation channel - that enable infrastructure for performance marketing, brand, LOB, subs & affiliates MarCom strategy and tactics. Working closely with the eCRM and Automation Group Sr. Manager, this teammate will maintain vendor engagements, deliver best-in-class operational models, and establish business processes and procedures at scale for the enterprise, to maximize value via these partnerships.

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
  • Lead existing and emerging technology initiatives for email and marketing automation channel via Agile delivery that align with eCRM and Automation goals and strategies, as well as Truist business strategy, while operating within Risk and Compliance frameworks.
  • Identify and develop game-changing business opportunities with significant impacts on the direction and vision of Digital Marketing.
  • Expand data-driven capabilities to drive meaningful recommendations and action plans from analysis and focus towards higher-return investments, client portfolios (penetration, activation, usage and attrition) and data optimization.
  • Establish and enforce a robust governance framework for a best-in-class, enterprise-level eCRM and Automation practice that ensures consistent controls and monitoring, and includes necessary operational processes.
  • Effectively communicates strategies with management, peers, business and technical partners.
  • Dictates strategy for enterprise subscriber growth, data hygiene, and contact management, including oversight of annual eCRM marketing calendar.
  • Manage vendor engagements and be the primary COE (Center of Excellence) point of contact for procurement related to eCRM infrastructure.
  • Collaborate and coordinate with technology and data leaders to evaluate solutions, manage scope and dependencies, and resolve conflicts within schedule and budget constraints.
  • Instructs, coaches and guides direct reports for delivery and task management of ops and governance duties for eCRM and Automation team.

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Bachelor's degree in Marketing, Communications, Business Administration or related field , or equivalent education and related training
  • 7+ years of related experience or an equivalent combination of education and experience
  • Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline. Sound and comprehensive understanding of business and organizational strategies and processes managing a process.
  • Sound and comprehensive understanding of business and organizational strategies and processes managing a process
  • Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
  • Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals.
  • Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
  • Sophisticated analytical skills and the ability to solve complex technical and business problems.
  • Ability to influence others to adopt a new perspective.
  • Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.

Preferred Qualifications:
  • Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
  • Proficiency in API development for integrating MarTech, AdTech and database systems.
  • Agile certification preferred
  • Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment.
  • Working knowledge of various programming languages helpful: Java, JavaScript, HTML, CSS, XML, Python, SQL
  • Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
  • Master's degree in business administration or technology field preferred
  • Working knowledge of American Disabilities Act (ACT) compliance requirements


Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify
More Information on Truist
Truist operates in the Fintech industry. The company is located in Charlotte, NC. Truist was founded in 2019. It has 12339 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 446 open jobs at Truist, click here.
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