The Amherst Group of companies comprise of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors. Today Amherst has over 1000 employees and $14.1 billion in assets under management.

Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst’s debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.

CNSR MKTG | Digital Marketing Lead

Amherst is a privately owned financial services company headquartered in Austin, TX specializing in providing investment opportunities to investors across real estate capital markets. Amherst provides a variety of investment products and services for institutional clients across the globe and pursues opportunities in these capital markets leveraging our nearly 30 years of industry expertise and proprietary market leading data analytics platform. Amherst, along with its affiliates and subsidiaries, has more than 1000 employees, $5.2 billion under management and approximately $16.5 billion under advisement and oversight. www.amherst.com. 

Amherst is seeking an experienced Digital Marketing associate to help all aspects of the firm’s B2C and digital marketing needs. The candidate must have hands on experience working across and optimizing all paid media efforts, including social, display, retargeting, paid content and paid search channels. Our ideal candidate is a leader: hungry, inquisitive, proactive, energetic and driven. We’re especially interested in data-driven candidates who are growth mindset and are committed to delivering results.

Responsibilities:

Media Mix Strategy & Optimization

• Lead strategy to drive qualified traffic through paid search, online display and social channels
• Manage media budgets and actively shift investments to achieve goals
• Partner with our product team to build site experiences customized to channel, campaign and/or funnel stage to maximize conversions
• Collaborate closely with creative team to brief and develop campaign assets that fulfill channel objectives and deliver on-brand messaging strategies
• Stay abreast of industry and competitive trends, testing new ad formats and channels

Audience Management & Segmentation

• Oversee audience development and testing strategies balancing local and national advertising objectives
• Work closely with Marketing Automations Lead to increase engagement and conversions
• Develop and segment target audiences to make our programs highly relevant and effective in driving action for our audiences
• Align media messaging with funnel and retargeting strategies to create consideration and overcome barriers

Reporting & Analysis

• Measure and optimize performance of all channels through attribution modeling and suggest optimizations to exceed KPI benchmarks including conversion goals and ROAS
• Establish and manage continues A/B testing to optimize effectiveness of channels
• Establish KPIs and configure reports and dashboards to proactively monitor campaign success and business results
• Build dashboards and communicate media performance to broader team and organization in weekly stand ups and monthly recap formats

Desired Skills & Experience:

• Energetic self-starter with exceptional organizational, marketing and presentation skills with a strong understanding of marketing and brand building
• 3 to 5+ years of experience in Digital Marketing with an Acquisition focus
• Bachelor’s in marketing or a related field preferred
• Proven track record managing Acquisition Media budget to exceed goals
• Deeply familiar with ad buying and optimization in social, display and search channels
• Analytically minded with experience using Google Analytics & Web Master Tools/Search Console
• Solutions provider with a data driven approach to problem solving
• Excellent project management skills and high attention to detail, with the ability to lead and manage multiple time-sensitive projects under tight deadlines
• Strong Excel and data modeling skills are all plusses
• Experience and confidence to quarterback projects across cross-functional teams

 Our full-time employee benefits include:

• A competitive compensation package, annual bonus, 401k match
• Flexible PTO including 7 paid holidays, 1 floating holiday, and 1 volunteer day
• Employer-paid benefits (medical, dental, vision, health savings account)
• Professional career development and reimbursement
• Up to 16 weeks paid maternity leave; up to 4 weeks of paid parental leave
• Backup childcare offered through Bright Horizons
• Relaxed casual environment with virtual office events

Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.

Location Texas (Austin/Hybrid)

​Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.