Digital Marketing Analyst at MGM Resorts International (Las Vegas, NV)

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Location:
US, Nevada

Become one of the stars behind The SHOW and become part of the world's most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race.

PRIMARY PURPOSE:

The Analyst, Digital Customer & Marketing Analytics will analyze performance, drive insights and recommendations across MGM's digital marketing platforms focused on channel trends, attribution modeling, media spend impact, digital campaign effectiveness, digital customer engagement trends, booking behaviors and more. The analyst will provide actionable insights and analysis that determines which campaigns are successful at meeting overall marketing and MGM Resort's objectives. This individual will support a world class Digital Customer & Marketing Analytics team. As part of our team, you'll work with professionals at our portfolio of casino resorts across North America - as well as those in the corporate executive level - to implement digital analytics initiatives that move the business forward. All duties are to be performed in accordance with departmental and MGM Resorts policies, practices and procedures.

PRINCIPAL DUTIES AND RESPONSIBILITIES:
  • Develop and maintain reports, dashboards, and insights to highlight digital customer trends, omni-channel & digital A/B performance and provide recommendations on areas of opportunity for both email and media.
  • Work with teams to identify and standardized digital tagging needs to appropriately track and analyze performance and attribution modeling.
  • Query and analyze complex data sets and extract key insights using various economic, financial, customer and marketing methodologies.
  • Support the development of methodologies to measure and improve the effectiveness of media spend across multiple touchpoints, brands, and business units through the implementation of governance and standardization around digital data.
  • Collaborate across teams; Marketing Analytics, Media, Direct Marketing and Digital Ventures to develop analytical capabilities and identify trends and insights impacting website visitation and conversion.
  • Prepare and participate in ongoing Commercial & Marketing reviews across COE's and properties.
  • Perform ad-hoc data analysis based on needs of the business.
  • Perform other job-related duties as requested.


MINIMUM REQUIREMENTS:
  • Bachelor degree or equivalent experience.
  • At least (1) one year of experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics.


PREFERRED:
  • Master's degree in Finance, Business Management, or a related field.
  • Experience in writing and executing SQL queries.
  • Experience with data visualization tools (Tableau, PowerBI, etc.).
  • Experience with Digital Analytics tools (Adobe, Google, etc.).
  • Experience in hospitality or travel/entertainment industry.
  • Ability to identify and solve problems quickly.
  • Strong analytical skills, including ability to identify and quantify financial impact.


CERTIFICATIONS, LICENSES, REGISTRATIONS:
  • Gaming license(s) in applicable jurisdictions.
  • Proof of eligibility to work in the United States.


KNOWLEDGE, SKILLS, AND ABILITIES:
  • Intermediate proficiency with Microsoft Excel.
  • Understanding of traffic drivers, data visualization, problem solving, and adaptation skills to work with various web and channel management tools.
  • Ability to anticipate situations, tools needed, and obstacles through critical thinking and review of business performance.
  • Ability to listen effectively, process information, ask appropriate questions for clarification and execute tasks accordingly.- Ability to work in a high stress, fast paced environment managing multiple projects and personnel simultaneously. Must possess ability to prioritize conflicting duties and maintain timeline integrity for projects and tasks.
  • Must possess excellent communication skills and demonstrate ability to resolve all situations in a professional manner.
  • Ability to appropriately manage confidential departmental and corporate information.
  • Must have excellent written, verbal and public presentation communication skills.
  • Ability to gather process information and make recommendations and decisions based on data and findings.- Ability to produce high quality work products, with consistency, accuracy and completeness.
More Information on MGM Resorts International
MGM Resorts International operates in the Food industry. The company is located in Las Vegas, NV, Biloxi, MS, Robinsonville, MS, Detroit, MI, Northfield, OH, Oxon Hill, MD, Atlantic City, NJ, Yonkers, NY and Springfield, MA. MGM Resorts International was founded in 2000. It has 81000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 12 open jobs at MGM Resorts International, click here.
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