Job Description
Caesars Digital is the fastest growing Sports Book in the US! Our ambition is to build a digitally led, internationally diverse gambling company of scale. We are in a highly innovative industry. As one of the largest gambling companies and with over 11,000 people worldwide, we make a massive investment in everyone, offering excellent career development opportunities. Our people are at the heart of everything we do, and we offer a fast-paced environment where we have fun, celebrate success, and give you all the tools you'll need to be your best self.
The Digital Ad Operations Manager will execute, manage, troubleshoot, and optimize digital marketing campaigns aimed at both branding and response objectives. This position is responsible for properly setting up all components of a campaign, including the creation of a new advertiser, use of proper naming conventions, and proper creative implementation.
The Manager will serve as a subject matter expert for Google's Campaign Manager and AppsFlyer implementation, working closely with business stakeholders to continually improve the end-to-end flow of customer information.
What you will do:

• Assist in the on-going improvement of tagging and analysis related to Google Campaign Manager, AppsFlyer, Google Analytics, and Google Data Studio
• Direct an Ad Operations Analyst with regards to trafficking, creative swaps, taxonomy and data governance

What You Will Need:

• 6-8 years of experience in digital operations
• Academic background in analytics, statistics, marketing, business, or related field. Undergraduate college degree required
• Must have experience working with trafficking systems, tagging tools, and data mining/reporting functions in excel or another similar tool. (CM360, DFP, Flashtalking, Innovid, IAS, Google Analytics)
• Must have experience working with MMPs (AppsFlyer, Brach, Kochava - preferably AppsFlyer)
• Tagging experience is important (must have experience within CM360 Floodlight implementation, QA, and troubleshooting)
• An understanding of data flow from data layer through Google Tag Manager to Google Analytics and how to identify tagging inconsistencies and recommend solutions
• Candidate must have strong management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance marketing efforts)
• Strong attention to detail to ensure that data anomalies/mistakes are avoided
• Must be 21 years of age or older
• Proficiency in Microsoft Word and Excel is required
• Ability to obtain and maintain all necessary licensing

Caesars Digital provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. Caesars Digital complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.