As the Demand Generation specialist, you’ll be responsible for executing Scorpion’s demand generation strategy and execution, increasing the volume and quality of leads for sales, and accelerating the velocity of our sales cycles. You will partner with our vertical strategy teams to develop, plan, execute and measure integrated marketing programs and campaigns that drive awareness and pipeline for the business.

Responsibilities:

• Optimize our entire demand generation funnel to cost-efficiently drive pipeline
• Develop and manage marketing strategies across key inbound channels such as: SEO, SEM, Paid Social, Display, ASO, Email, Direct Mail, Referral
• Work with sales, product, and customer success to develop materials relevant to lead qualification and nurturing
• Partner with internal creative teams and product marketing to strategize and execute on integrated marketing campaigns and rapidly test new channels
• Manage and optimize lead management including lead scoring, lead routing, and efficient handover processes to the sales team
• Partner with our data team to prioritize, qualify and score leads, and support nurture programs
• Augment, refine, and evangelize our measurement of success. Create best practices to streamline reporting processes and drive effective communications throughout the organization
• Build and execute social media strategy through competitive and audience research

Experience:

• Proven experience developing and scaling integrated marketing campaigns that deliver conversions, sales pipeline and revenue
• Experience leading multiple, closely managed, channels (SEO, SEM, Email, Paid Social)
• Collaboration experience with large sales teams
• Experience owning a $2m+ annual budget
• Creative thinker who can develop new programs that drive new pipeline
• Deep analytical mind who obsessively tracks and improves KPIs
• Expertise in marketing automation and marketing operations - email campaigns, landing page development, lead nurturing, etc. using Marketo, Pardot or similar systems
• Able to meet deadlines and work collaboratively in a fast-paced, loosely structured, highly dynamic environment
• Highly effective communicator working with sales, marketing, customer success and product teams
• Strong analytical skills and the ability to establish priorities and communicate expectations
• Ability to establish credibility through vision, technical expertise and implementation
• Highly qualified candidates will have experience with ABM & Direct Mail experience, selling to non-technical audiences.

Qualifications:

• 3+ years experience in demand gen marketing for SaaS products