Demand Generation Senior Manager (Remote)

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Senior Manager, Account Based Marketing and Demand Gen

Infoworks is seeking a Senior Manager of ABM and Demand Gen to drive new customer demand, customer expansion, and partner community engagement, to meet revenue growth objectives, and develop a predictable, repeatable, scalable demand gen practice.  

In this role you will be a strategic partner to Sales, Customer Success and our SDR team, with a shared goal of growing pipeline and revenue. You’ll bring expert knowledge and innovation around ABM and omnichannel demand generation, as well as content strategy and development, targeting large enterprise, technology C-levels and mid-management influencers and recommenders. 

Infoworks Marketing is high touch, customer first: helping our prospects, customers and partners succeed through insights and education; being the trusted advisor. You’ll have great tools that set you up for success to exercise your Demand Gen and ABM creativity: 6sense, ZoomInfo, HubSpot, Salesforce, Linked In Sales Navigator, Salesloft to name a few. Reporting into the Vice President, Field Marketing, you’ll have an opportunity to measurably impact the success of Infoworks through: 

Strategy

  • Develop a data-driven, metrics-based integrated demand generation strategy, and associated quarterly execution plans, that aligns to sales and business KPIs where demand gen is measured in contribution to pipeline, revenue and expansion.
  • Cultivate a deep understanding of Infoworks positioning, messaging, end-to-end narrative, ICP and value proposition to develop targeted messages and content for prospect, customer and partner cohorts

ABM and Omnichannel Demand

  • Develop end-to-end ABM campaigns per cohort to nurture throughout customer life cycle; identify and harvest intent activity, fully leverage marketing systems to design and execute highly targeted and bespoke  campaigns
  • Define omnichannel, integrated inbound and outbound lead acquisition and conversion campaigns moving them effectively through the buyer journey
  • Develop ICP and target account lists with specific emphasis on 6sense and ZoomInfo harvesting; account mapping and lookalike audience targets aligned across marketing, SDR’s, Sales and Customer Success 

Content

  • Define content strategy;, develop and manage development of content that tells the story throughout each stage of the buyer journey and customer life cycle  
  • Measure and manage content asset performance; identify top performing assets and offers across each stage to optimize content and demand plan  
  • Develop sequences and talk tracks with SDRs to cultivate and convert leads 

Lead Scoring 

  • Continually refine lead scoring based on quality, conversion and capacity

End-to-End Funnel Optimization

  • Manage and optimize leads-to-revenue funnel against volume, velocity and conversion in alignment with SDR’s, Sales, Rev Ops and Customer Success 
  • Consistently test, measure and optimize campaigns and programs based on response, conversion, multivariate testing, analytics, and stakeholder feedback
  • Work hand-in-hand with Marketing Ops and Sales Ops to manage, optimize and automate end-to-end funnel stages, workflows and metrics

Analytics: Managing and Reporting 

  • Establish tracking and measurement dashboards to continually monitor performance, adjust/pivot as needed 
  • Establish lead attribution reporting and analysis to identify and inform tactics, content, cohorts; calculate metrics including CPL, CPO, ROI. 
  • Forecast, analyze and report to stakeholders and leadership results and recommended actions to achieve lead, pipeline, revenue and expansion KPIs

Who You Are

  • 8+ years B2B demand generation, ABM and content experience, for enterprise software 
  • Bachelor or Master level degree in marketing, communications, or business.
  • Expertise in 6sense and HubSpot; preferred experience in Sales Force, ZoomInfo and Linked In Sales Navigator
  • Successfully built ABM programs at scale and can implement a modern enterprise marketing playbook. Extensive knowledge and experience with traditional and digital marketing execution tactics
  • Strong content development and writing skills. Exceptional verbal and written communication skills
  • Strong analytical skills and ability to draw actionable insights.  
  • Metrics-driven; committed to deliver against pipeline, revenue and expansion targets.
  • Mentally curious: test, measure, optimize to find better ways to deliver customer value
  • Champion of cross-functional collaboration, co-own the pipeline, revenue and retention/expansion targets with your stakeholders. 
  • Bias towards action. You’re scrappy and entrepreneurial. You thrive in fast-paced environments and are willing to roll up your sleeves to build something great with a great company and have fun in the process. 

More Information on Infoworks.io
Infoworks.io operates in the Big Data industry. The company is located in Palo Alto, CA. Infoworks.io was founded in 2014. It has 100 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 19 open jobs at Infoworks.io, click here.
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