Demand Generation Marketing Specialist (Remote)

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Job Type
Full-time
Description
Who We Are
Guided by our Core Values, deepwatch is securing the digital economy by tenaciously protecting enterprise networks - everywhere, everyday. Our team, many of the most technically astute minds in cybersecurity, serves an impressive list of Fortune 500/Global 2000 companies. Our success is driven by our unique IP, Cloud SecOps platform and strategic partnerships with industry leading technology vendors. deepwatch is:

  • CISO Choice Awards: MSSP Winner 2020
  • Great Place to Work® Certified 2020
  • Goldman Sachs portfolio company: $53m Series B investment 2020
  • Splunk Partner: #1 Volume MDR/MSSP - Splunk Managed SIEM
  • Forrester: Top 10 MDR


What We Do
deepwatch's innovative cloud platform and borderless SOC extends our customers' cybersecurity teams and proactively protects their brand, reputation and digital assets. Our powerful analytics platform analyzes billions of events each month and is trusted by hundreds of leading global organizations to provide 24/7/365 managed security services. We have developed some of the coolest, most innovative IP in the industry and we're expanding our platform by investing extensively in research and development.
What We Offer
Wellness

  • Choice of medical, dental and vision plans with deepwatch paying 100% of premium for HDHP medical and dental along with a very generous portion for dependents
  • FSA (Medical and Dependent) and HSA with employer contribution
  • Employer Paid Life Insurance, Short Term Disability and Long Term Disability
  • Supplemental Life/Critical Illness/Accident
  • Generous Paid Time Off, 9 company holidays, 2 floating holidays
  • 8 Weeks Paid Parental Leave
  • Wellness contests and monthly educational programs (award-winning at that)
  • Employee Assistance Program available to an employee's entire household, free and confidential, available 24/7 with 6 face-to-face counseling sessions
  • Employee Discount Program
  • Great Place to Work Certified
  • Outstanding Rating on Glassdoor
  • 100% Remote-First


Financial

  • Very competitive salary
  • Stock Options for all employees
  • 401k with company match
  • $2,400 annual stipend for Cell/Internet
  • Annual all expense paid CKO trip
  • Chairman's Club
  • Employee and Customer Referral Bonus Programs


Professional Development

  • Mentoring Program
  • Limitless career progression and commitment to promoting from within
  • $3,000 first year in Professional Development, increasing to $6,000 annually thereafter


Giving Back

  • Company-wide initiatives, such as supporting https://www.stemforher.org/
  • Paid Time Off for voting and volunteering


Social

  • Employee Affinity Groups: Supportive internal networks like Women of deepwatch
  • Annual credit to deepwatch Swag Store
  • Peer Recognition Program (Radical Performer)
  • Having a blast! Monthly All Hands and Ask Me Anything calls, interactive wellness programs, social events, cross functional initiatives, annual Company Kick Off event, and department offsite meetings to name a few


Demand Generation Marketing Specialist
The Demand Generation Specialist will build and execute end-to-end marketing campaigns aligned with our overarching marketing strategy. The Specialist will develop and execute campaign tactics that are geared towards increasing the overall lead flow and quality for the company. The ideal candidate is a self-starter and detail-oriented marketing professional with a passion for developing and executing results-oriented campaigns while ensuring continuous optimization and growth. This position will be reporting into the Senior Manager of Demand Generation.
Position Responsibility

  • Design, strategize, execute, and optimize a data-driven demand generation campaign
  • Execution of campaign elements including landing pages, CTAs, forms, emails, nurture sequences, etc.
  • Work with marketers across the team to ensure proper messaging, timing, and execution of multi-channel campaigns
  • Leverage marketing automation, ABM platforms, and email nurturing to engage and convert prospects and customers across the buyer journey
  • Work with Marketing Operations to track and manage analytics for lead generation, conversion, and pipeline growth
  • Other duties as assigned


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requirements
Required Experience, Skills and Knowledge

  • 3-5 years developing and executing strategic demand generation programs in a B2B enterprise environment, cybersecurity experience a plus
  • Hands-on experience working with demand generation tools
  • Excellent communication capabilities and attention to detail
  • BS/BA required or equivalent experience
  • Ability to pass a pre-employment background and drug screen in accordance with applicable laws


Preferred Experience, Skills and Knowledge

  • 3-5 years developing and executing strategic demand generation programs in a B2B enterprise environment, cybersecurity experience a plus
  • Hands-on experience working with demand generation tools, including marketing automation lead scoring software, ABM and other demand ops tools, such as:
    • HubSpot
    • SalesForce
    • Zoom


Colorado Candidates:
Minimum salary of sixty four thousand dollars + bonus + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.
*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when working remotely from the state of Colorado.
Equal Opportunity Employer
deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

More Information on Deepwatch, inc.
Deepwatch, inc. operates in the Big Data industry. The company is located in Denver, CO and Tampa, FL. Deepwatch, inc. was founded in 2019. It has 500 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Friends outside of work, Intracompany committees, Open door policy and OKR operational model. To see all 10 open jobs at Deepwatch, inc., click here.
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