Demand Generation Marketer - Influencer Platform
Demand Generation Marketer - Influencer Platform
Location: Remote
Reports to: Head of Demand Generation
The Role
The Demand Generation Marketer will support demand generation initiatives and programs through project and budget management, campaign production and execution, and performance reporting. The successful candidate will ensure campaigns are successfully executed, measured and optimized to support our aggressively growing influencer business. Passion for combining data and technology to create an optimal digital customer experience is a must!
Primary Responsibilities
- Project/traffic management supporting new creator acquisition, creator growth and creator retention.
- Support campaign execution through paid, email, social, SEO, push, and in app channels.
- Manage A/B testing strategy, reporting and recommendations.
- Analyze and report results from multi channel campaigns (paid, email, IAM, push, etc.) and make recommendations to continually improve metrics including open rates, CTR, conversion, etc.
- Make recommendations to Improve customer experiences across lifecycle journey. Support implementation.
- Budget and performance report creation.
- Coordinate with Demand Gen leadership to develop multichannel marketing automations.
- Support the management of the marketing database including data hygiene, segmentation and reporting.
- Flawlessly execute programs to ensure KPI’s are achieved while adhering to the LTK brand promise.
Ideal Candidate
- Demonstrated marketing experience in demand generation or channel marketing. Experience in Braze a plus.
- Omni channel marketing program development, optimization, execution experience
- Excellent organizational, budget, project management and time management skill
- Outstanding analytical skills.
- Experience building and supporting digital journeys.
- Entrepreneurial spirit. Thinks big and acts with urgency and focus, always with optimism for the future. Takes ownership and effectively maximizes return on marketing investment.
- Thrives in metrics and data-driven environments
Qualifications
- BS in Marketing or related field
- 3+ years of demand generation or marketing experience
- Experience with both program development and execution across multiple channels (email, push, IAM, events, paid, etc.)
- Understanding of marketing technology landscape (i.e. event support, delivery and management tools, marketing automation platform (Braze), and CRM (Hubspot)
What's in it for you?
- Interesting problems to solve
- Competitive comp and benefits including medical, dental, and vision
- Paid Maternity and Paternity Leave
- Wellness benefits including workout from home with our live Virtual Fitness Classes!
- 401k retirement plan with LTK matching contribution
- Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
- Virtual Company Happy Hours and Virtual Team Events!
- Disrupting the retail industry!
What you have to look forward to when you work or visit for team huddles at a LTK Office:
- Fully stocked bars and kitchen (free snacks all day!)
- Catered meals weekly
- Monthly Chair massages
- Laidback office environment
- Monthly themed Happy Hours!
- Free access to state of the art gym while working in or visiting our Dallas HQ
- Free Covered Parking on-site while working in or visiting our Dallas HQ
About Us
LTK is the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, the company’s mission is to empower the world’s premium lifestyle creators to be as economically successful as possible.
Now in its 10th year, LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers. In November 2021, LTK announced a $300 million investment by SoftBank Vision Fund 2 that values the company at $2 billion.
LTK is the most trusted and effective business-enablement platform for creators, powering their universal LTK Creator Shops™. More than 5,000 retailers employ the LTK Brand Platform for performance-driven campaigns, paid collaborations and content licensing, and invested more than $1 billion in influencer marketing through the LTK platform by summer 2021.
Shoppers purchase more than $3 billion in products annually on the LTK platform and app. LTK is headquartered in Dallas, TX with teams in the UK, Brazil, France, Germany, Australia, China and South Korea and clients in more than 100 countries.
For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of rewardStyle are considered the property of rewardStyle and are not subject to payment of agency fees.
rewardStyle is an Equal Opportunity Employer.