Demand Generation Manager at Cayuse LLC (Remote)

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The exciting world of scientific research is fueled by people with a passion for solving complex problems. At Cayuse, we are committed to our customers’ success by empowering organizations to conduct globally connected research that advances their impact on science, discovery and society. We build on that commitment with proven, integrated and easy-to-use technology that delivers exceptional value, and world class service and support that accelerates outcomes.

But we are more than just an empowering platform powered by advanced technologies. We are a collaboration of exceptional, highly skilled people with multi-disciplinary expertise, and are building our team to support our ambitious growth plans. Cayuse’s foundational strength comes from our customer and employee focused values and commitment to industry-leading solutions. It’s an exciting time to become a key member of our growing team.

If you enjoy managing multi-touch demand generation programs that leverage both inbound and outbound tactics and are geared to engage both new and existing customers driving the entire buyer journey, you will love this position. In this role, you will lead overall campaign strategy and ensure it is well planned and executed utilizing the demand waterfall framework, the Website experience is optimized for driving sales and leads, and KPIs and ROI measurements are established for continued optimizations. We’re looking for people who have a record of success and thrive in the fun and fast-moving SaaS world of driving go-to-market strategies, launching new products, and helping a pre-IPO company with a huge opportunity to scale exponentially. Candidates with global enterprise software marketing experience along with a passion for winning and a team-first attitude are strongly desired. Even better if you’ve had the opportunity to drive content at a company that partners with Higher Education, Healthcare or Pharma.


Your Responsibilities

The Demand Generation Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team. They will manage the development of marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics.

  • Develop and execute integrated marketing programs that drive net new leads and progress existing leads through the sales funnel. This includes awareness, education and consideration programs
  • Identify inbound and outbound initiatives including, SEM, Email, Advertising (digital and print) Lead Aggregators and Events
  • Forecast, measure, analyze and report on impact of programs
  • In partnership with Product Marketing and Sales, identify the right events to be included as tactics in the overall marketing mix. Plan and execute pre-event, at-event and post-event strategy to increase engagement and response rates
  • Launch lead nurture programs/campaigns to move inquiries to leads and further down the sales cycle
  • Proactively engage with SDR teams to coordinate, communicate and optimize the impact of marketing activities
  • Draft Outreach sequences used by the SDR teams and measure effectiveness and progression through the lead funnel
  • Plan and execute third party media plans that may include advertising, webinars, content marketing etc.
  • Communicate and educate the sales team regarding new and planned marketing activities (campaign briefs)
  • Execute email campaigns using Pardot including list creation, email copy & setup and tracking
  • Test and optimize the performance of landing pages, special promotions, content and product offers

Your Qualifications

  • Highly motivated energetic self-starter who thrives in a rapidly changing environment
  • 5-7 years of experience in a b-to-b marketing role
  • Minimum of 3 years of experience in Demand Generation marketing
  • Pardot administration
  • Campaign testing strategies experience
  • Online marketing experience: SEO/SEM
  • Previous experience with A/B and multivariate testing
  • Familiarity and experience with reporting tools and methodologies
  • Development of integrated marketing programs that combine inbound and outbound tactics
  • Demand waterfall processes and metrics (e.g. lead scoring, service-level agreements, lead sourced/influenced ratios)
  • Multi-touch, multi-dimensional marketing program design, creation and implementation

Technologies Supporting the Role

  • Salesforce automation (Salesforce.com)
  • Marketing automation (Pardot)
  • Content Management

Success Metrics

  • Achievement of pipeline production goals for Marketing related leads
  • Campaign impact on pipeline and revenue (Inquiry/Response Rates)
  • Percentage of pipeline sourced
  • Percentage of pipeline influenced
  • Percentage of revenue sourced
  • Demand waterfall conversion metrics (inquiry to marketing qualified lead [MQL], MQL to sales accepted lead [SAL], SAL to sales qualified lead [SQL], SQL to close)

Organizational Interlocks

  • Customer Marketing team
  • Product management / Solution management
  • Sales teams

Benefits

  • Competitive Medical Benefits (PPO + HSA available)
  • Vision, Dental, Short-Term Disability fully covered by Cayuse
  • Paid Time Off + Holidays + Flexible Work Schedule
  • Remote Work or Commuter Stipend
  • Equal Paid Parental Leave
  • 401k with Employer Matching
  • $30 Wellness Reimbursement
  • Remote Work Environment, Supporting the Ultimate Employee Experience
 

Our culture is one of inclusion and belonging where everyone feels respected, treated justly, supported and nourished. We all share responsibility for creating and sustaining a work environment where differences are celebrated and we are empowered to strive for excellence. We’re proud to be an equal opportunity employer and actively seek to recruit, develop, and retain a diverse and talented workforce.

More Information on Cayuse LLC
Cayuse LLC operates in the Software industry. The company is located in Portland, OR. Cayuse LLC was founded in 1994. It has 183 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 4 open jobs at Cayuse LLC, click here.
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