Demand Generation Manager at StreetLight Data (Remote)

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StreetLight pioneered the use of Big Data analytics to help transportation professionals and data analysts measure, analyze and improve transportation. Applying proprietary machine-learning algorithms to location data from mobile phones, vehicle navigation devices and IoT, StreetLight sheds light on travel patterns and makes them available on-demand via the world’s first SaaS platform for mobility, StreetLight InSight®. From measuring traffic volumes to optimizing new infrastructure to planning for autonomous vehicles, StreetLight powers more than 10,000 projects every month. StreetLight was recently acquired by Jacobs but continues to operate as an independent software organization. 

The Role

StreetLight is seeking a Demand Generation Manager to join the Marketing team to lead all demand generation efforts focused on StreetLight’s SaaS platform. Reporting to the Director of Marketing Operations and Demand Generation, you will partner cross-functionally with diverse and dedicated teammates across marketing operations, content, product marketing, sales, and customer success. The ideal candidate has a proven track record of building and executing revenue-generating B2B demand campaigns.

This position will be responsible for driving multi-channel marketing initiatives that grow both lead generation and pipeline development. You will develop target audiences, create and execute full-funnel marketing campaigns, and monitor conversion rates while optimizing campaigns at each stage. 

To be successful in this role you must be analytical, well organized, creative, highly self-motivated, and comfortable with experimentation and testing. You thrive in a fast-paced environment, have strong communication and problem-solving skills, and a proven ability to manage shifting priorities. And you love working within a growing, collaborative team, in a dynamic, high-growth industry.

Responsibilities Include:

  • Developing strategy for and executing demand generation efforts
  • Developing and launching multi-channel demand generation programs, spanning email marketing, content marketing, paid media, social media, web, SEM, SEO, and marketing automation
  • Owning the paid media function across search, retargeting, display, content syndication, and more
  • Supporting ABM campaign initiatives
  • Implementing and overseeing email nurture programs to move prospects down-funnel
  • Playing a partner role in helping activate organic social media strategies
  • A/B testing across channels, reporting on results, and applying top performing attributes
  • Building on customer personas and knowing our ICP buying preferences to build highly-targeted and personalized campaigns to specific audiences
  • Delivering performance reports to leadership and stakeholders while extrapolating actionable insights, and applying them to grow ROI
  • Being our demand gen “eyes and ears” on the lookout for new channels and advertising tactics in a fast-evolving mobility and smart cities market
  • Ensuring timely deployment of initiatives by managing calendars, budget, timelines, and processes

Who You Are

  • Metrics-driven with strong ownership and focus. We’re a data company, after all. 
  • Strong communication skills and can turn complex concepts into compelling messaging and campaigns.
  • Well versed in the strategies, tactics and technology used to guide prospects into the funnel.
  • Always on the watch for new innovative marketing tactics and creative ideas to improve our reach and drive more effective engagement.
  • Your organization and project management skills are on-point. You’re able to manage multiple priorities and tasks simultaneously, with a high attention to detail.
  • You fearlessly adapt to change. You develop workarounds to achieve goals when obstacles inevitably appear or can pivot quickly when priorities change.
  • You have an entrepreneurial spirit. You iterate, innovate and model a continuous learning mindset.
  • You're driven. You’re ready to join an equally driven team that values creativity, data and innovation.
  • You bring positive energy to the team, even in the face of looming deadlines.
  • A results-oriented nature with a strong focus on achieving revenue, conversion, sales, and other marketing goals.

Skills and Qualifications

  • Minimum of 3-5 years of digital marketing or demand generation experience
  • Expertise in SEO, SEM, PPC, social media and email
  • Hubspot or similar MAP experience
  • Salesforce experience
  • Google Ads, Microsoft Ads, and LinkedIn Advertising expertise
  • Expertise in managing paid budgets
  • Familiarity with CRO techniques
  • Content development experience for digital marketing efforts
  • Understanding of both inbound and outbound marketing tactics
  • Bachelor's degree, preferably in marketing, communications, or related field

Interested? StreetLight Data offers a competitive salary and benefits package.

StreetLight Data is an equal opportunity/affirmative action employer. StreetLight Data provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

More Information on StreetLight Data
StreetLight Data operates in the Information Technology industry. The company is located in San Francisco, CA and Richmond, VA. StreetLight Data was founded in 2011. It has 103 total employees. It offers perks and benefits such as Remote Work Program. To see all 16 open jobs at StreetLight Data, click here.
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