This role is crucial to Sensor Tower's growth and will drive global growth initiatives. You'll work closely in a cross-functional role with both Sales and Marketing to launch and streamline Marketing campaigns with the ultimate goal of driving leads, pipeline and customer engagement.

Responsibilities:

• Manage outbound campaign strategy to drive leads to the BDR team
• Build segmented newsletters to share new insights and content for target verticals and regions
• Actively manage campaigns, including setting up accounts, creating campaigns from scratch, A/B testing, optimizing assets and targeting, and delivering performance reports
• Collaborate with Brand/Design team for campaign assets - including images, video, content, and landing pages
• Collaborate with BDR team to develop content for follow-up on passed leads and cold outbound campaigns
• Share campaign performance, make recommendations for campaign improvements, and share key findings across the marketing organization
• Develop and launch ABM programs (1:few, 1:many) to successfully engage strategic accounts moving them effectively through buyer’s journey from acquisition, adoption to upsell
• Supporting paid/organic social as necessary as they pertain to campaign strategy

Requirements:

• 2+ years of B2B marketing experience focused on marketing, demand generation, email marketing, and/or account-based marketing (ABM)
• BA/BS degree or equivalent work experience
• Hands-on experience working with programs such as Salesforce, Hubspot, Marketo, Outreach, and RollWorks
• Consistent track record of building scalable demand generation programs
• Strong analytical, written, and verbal communication skills, especially cross-functionally
• Strong quantitative focus, including experience in marketing metrics. Familiar with or able to learn a variety of business application systems quickly
• Ability to be both strategic and maintain an eye for tactical detail

About Sensor Tower

Sensor Tower is a high-growth SaaS company that provides accurate, comprehensive, and customizable mobile market economy analytics to app developers, game developers, industry analysts and investors. Founded in 2013, Sensor Tower has grown from a $1M seed investment to being profitable and in 2020 we received a $42M growth investment from Riverwood Capital.

Why Sensor Tower?

Our flexible work environment allows employees to live in greater connection with the people, places, and activities they love! 

Our benefits include:

 - Flexible time off so employees can shape their time away from work.

 - Health and wellness stipend to achieve and maintain a healthy lifestyle through physical and mental fitness.

 - Monthly internet stipend and a one-time $500 home office stipend.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, and veteran status. We will consider qualified applicants with arrest and conviction records. If you have a disability or special need, please do not hesitate to let us know and we'll do our best to accommodate.

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