Demand Generation Manager
Postscript is redefining marketing for ecommerce companies. By introducing SMS as an entirely new channel for ecommerce stores to engage, retain, and convert their customer base, brands are seeing huge ROI with Postscript. Backed by Greylock, Y Combinator and other top investors, Postscript is growing fast and looking for remarkable people to help build a world class organization.
As Demand Generation Manager, you will build, optimize and execute on Postscript’s demand generation channels. You will work to develop a set of demand generation tactics that uniquely resonate with our ideal customer profile. You will build our campaign strategy, and work very cross-functionally with both the marketing and sales teams. Above all, you will be a foundational member of the Demand Gen team at Postscript and will be instrumental in making demand generation a core competency at the company.
All positions at Postscript are fully remote.
Primary duties
- Own the creation, execution, and analysis of Postscript’s demand gen initiatives.
- Build go-to-market campaigns that generate high-intent leads and customers from multiple channels
- Proactively seek opportunities to evolve program performance through new program ideas, A/B testing, and/or additional optimization techniques
- Management of agency partnerships, syndicate relationships and related demand gen vendors
- Support brand lead generation channels including email, webinars, events, content, partnerships, and other programs to drive interest
- Play an active role in bringing new products to market and strategic go-to-market initiatives.
- Proactively partner with leaders in sales development, marketing, and growth.
What We’ll Love About You
- 3+ years experience in technology marketing, preferably demand generation activities within a B2B SaaS context
- Proven track record of launching and managing marketing campaigns
- Strong copywriting skills particularly focused on ad copy, emails, and landing pages
- Strong familiarity with Salesforce, Marketo, Hubspot and Intercom (or similar systems)
- Familiarity marketing to an SMB or high-velocity customer base is preferred
- High growth startup - plenty of room for you to directly impact the company and grow your career!
- Fully remote culture - work from home (or wherever!)
- Fun - We're passionate and enjoy what we do
- Competitive compensation and opportunity for equity
- Unlimited paid time off
- Health, dental, vision insurance
- Other great perks, such as home office stipend
You are welcome here. Postscript is an ever-evolving place of equal employment for talented individuals.