Sr. Demand Generation Manager

| San Francisco, CA +1 more | Remote
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About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — there are over 2 million independent retailers in North America and Europe doing more than $2 trillion in revenue. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for a Demand Generation Manager to join our fast-growing marketing team. In this role, you’ll own the operations, success and management of our lifecycle marketing tool and program. The owner of your function, there’s so much space to build processes, organize data that improves the customer lifecycle and journey to conversion. In a given day you could be building campaigns to our customer email segments or building the logic to seamlessly communicate between Hubspot and Salesforce.

As Faire’s only Demand Generation Manger, you’ll have the opportunity to help build the data management system from the ground up. The ideal candidate will be comfortable with autonomy and prioritization, as they’ll be the resident expert on Hubspot reporting and operations. They will be excited to work cross-functionally to solve problems and collaborate closely with sales ops, business operations, and sales. The preferred location for this candidate is the San Francisco Bay Area, but this role is also open to remote work.

What you’ll do 

  • Own the creation, execution, and analysis of global demand gen initiatives, building go-to-market campaigns that generate high-intent brand leads from multiple channels
  • Support brand lead generation channels including email, webinars, gated content, partnerships, and other programs that you think will drive interest
  • Manage critical cross-functional relationships and processes, partnering with Content, Sales, Marketing Operations and Bizops to ensure teams are aligned and executing on demand gen priorities
  • Create impactful customer campaigns, creating the marketing flows for our prospective B2B customers while regularly reporting on campaign success metrics. 
  • Demonstrate data-driven rigor and a results-oriented approach by establishing key metrics for demand gen campaigns and tracking campaign performance
  • Develop deep audience understanding, getting deeply familiar with the customer journey, identifying what drives global brand growth and identifying high-impact channels 

Qualifications

  • 4+ years of marketing experience driving demand gen programs for B2B – you’ve supported or helped build a program and have experience operating at scale
  • You’re a data-driven marketer who loves to measure and improve the performance of your craft – you’ve been in highly analytical roles; knowledge of Salesforce & SQL highly preferred
  • You’ve worked with different B2B growth channels— you’ve helped support content strategy, email outreach, paid channels and new channel testing
  • You’re a kind, versatile communicator — you’re happy and able to get technical with your Hubspot representative, and explain system processes at a high-level to your cross-functional partners 
  • You’re passionate about serving our community – you believe in retail and Faire’s mission to help local retail succeed
  • You can multitask in a high volume, fast-paced and entrepreneurial environments without sacrificing attention to detail
  • You’re Execution-oriented mindset, a passion for results, and the ability to move quickly
  • Ability to influence and collaborate with cross-functional partners

Preferred Qualifications

  • Experience working with Salesforce
  • Experience with SQL
  • Experience with email tools like Hubspot, Marketo, Iterable, etc..

Why you’ll love working at Faire

  • We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is an owner of the business and taking part in the founding process.
  • We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
  • We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
  • We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Salt Lake City, Atlanta, Toronto, London, New York, LA, and Sao Paulo. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

More Information on Faire
Faire operates in the eCommerce industry. The company is located in San Francisco, CA, atlanta, GA, Salt Lake City, UT, New York, NY and Los Angeles, CA. Faire was founded in 2017. It has 1200 total employees. It offers perks and benefits such as Friends outside of work, Eat lunch together, Intracompany committees, OKR operational model, Team based strategic planning and Group brainstorming sessions. To see all 28 open jobs at Faire, click here.
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