Emtrain is looking for a full-time team member to develop and drive our prospect demand generation and digital marketing programs. The Digital Marketing Manager is responsible for using a combination of marketing and sales automation technologies to implement and optimize multi-channel marketing campaigns. The ideal candidate will have proven success in several areas, including: web, SEM, content marketing, paid media, social media, and marketing automation.

RESPONSIBILITIES:

• Design and execute marketing programs to engage and influence enterprise prospect target markets.
• Use marketing automation platforms (HubSpot/Marketo/etc.) to optimize our lead generation & lead nurturing processes through content marketing, paid media and social media channels.
• Help to develop and manage rich content that attracts a qualified audience to our prospect owned properties. This may include blogs, webinars, infographics, resources etc.
• Develop engaging content for our social media sites (LinkedIn, FB, YouTube, IG, Twitter,..).
• Convert targeted prospects through calls-to-action, landing pages, and content offers into hand-raiser/ MQLs.
• Conduct a range of market research activities to better identify target audiences and attract them through compelling content across the appropriate channels, using a variety of tools like Google Analytics, AdWords, Keyword Planner, SEM Rush, and Cision.
• Establish and manage PPC and social media ad campaigns that generate high-quality leads. Optimize PPC campaign performance and make recommendations to increase conversions while reducing CPC.
• Track, report, and analyze program performance, and make recommendations for further improvement.
• Contribute to the company’s People Leader blog on a monthly basis

REQUIRED SKILLS & EXPERIENCE:

• Bachelor’s degree in Communications, Marketing, or another related field
• 2-4 years of marketing experience, specifically working on digital marketing programs with direct responsibility for program results
• SEM Rush Certification
• Demonstrated success running marketing programs that combine email marketing, marketing automation, social media engagement, SEO, SEM, blog writing, content creation and reporting
• Analytical thinking skills - uses data to drive strategy and to focus activities.
• Strong communication skills and enjoy working cross-functionally
• Strong copywriter skills and can write and edit email, landing page, and ad copy when needed 
• Experience managing marketing efforts for multiple marketing projects at one time
• Proficient in MS Word, Excel, and PowerPoint, Google Docs, Google Slides
• Tech-savvy
• Goal-oriented and independent learner  
• A well-rounded marketer who already knows their way around planning, strategizing and executing on marketing campaigns – Ready to take on ownership of crucial business KPIs

PREFERRED EXPERIENCE: 

• Prior experience managing popular social media platforms for lead generation, including Facebook, Twitter, Instagram, YouTube, and LinkedIn
• Experience working with SEO and PPC tools (i.e. SEOMoz, LinkedIn, Facebook)
• Working knowledge of HTML and popular content management systems (CMS) like WordPress
• Experience with website analytics tools (Google Analytics), and an understanding of how to set and track goals, report website metrics to stakeholders, and their impact on marketing strategy
• Understands metrics including CTR, impressions, conversions, etc. related to digital marketing campaigns and can communicate them to internal teams and stakeholders

At Emtrain, we’re on a mission to end harassment and bias and to make healthy, respectful workplaces the norm. Over the past 10 years, we’ve worked with culture-forward companies like Netflix, Chevron, Toshiba, Yelp, and The New York Times. Building from our base, we’re now launching a next-generation technology solution for companies who realize that culture is their growth engine and the heart of their value proposition and brand. We are women-founded and women-led, with offices in San Francisco and Sacramento. As our company grows, so does our need to add sharp, ambitious, and talented people to our team. 

In addition to our competitive salaries, we provide the following benefits:

• Stock Options
• Unlimited PTO 
• Health Insurance
• Dental Insurance
• Vision Insurance
• Pet Insurance
• Tuition Reimbursement

Emtrain is an Equal Opportunity Employer. At Emtrain we are deliberately trying to create a safe space for people of all races, genders, ages, backgrounds, and orientations. It is the policy of Emtrain to provide equal employment opportunity to all persons, regardless of age, race, religion, color, national origin, sex, political affiliations, marital status, non-disqualifying physical or mental disability, age, sexual orientation, membership or non-membership in an employee organization, or on the basis of personal favoritism or other non-merit factors, except where otherwise provided by law.