Demand Generation Manager at Formlabs (Milwaukee, WI)

| Milwaukee, WI
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Formlabs is changing the additive manufacturing industry by bringing groundbreaking 3D printing technology to designers, engineers, researchers, and more. 

Formlabs is looking for a Demand Generation Manager to create new market awareness, drive prospect engagement, and build sales pipeline. This role will join a growing team of marketers aiming to drive Formlabs’ growth. They will be responsible for pre-purchase marketing efforts, including but not limited to: 

  1. Lifecycle marketing: Defining the journey from lead to qualified lead, and improving our handoff process to sales. Tactics will include designing and building email nurture, webinars, sales enablement meetings, and more. 
  2. Audience growth: Helping diversify our top of funnel marketing mix. Tactics will include looking for new partnership opportunities, creating different content formats for ads or social media, and more. 
  3. Reporting and data analysis: Working with our marketing analytics team to understand campaign results, review trends, and communicate findings/recommendations. 

The Demand Generation Manager will report to the Global Revenue Marketing Leader and work closely with leads across marketing and sales. 

Position Location: Somerville, MA (Greater Boston Area) 

Skill level: 5+ years of experience 


  • Manage North America lead funnel and measure revenue performance for all campaigns, channels, and programs
  • Coordinate a team of marketers responsible for industry segmented demand gen plans
  • Manage work across marketing automation tools (Marketo) and our CRM (Salesforce) to optimize lead generation and nurturing processes
  • Develop and manage our webinar program to engage with new and existing audiences
  • Align marketing plans with pipeline and revenue goals to support fast growth sales efforts 
  • Lead Demand Generation efforts for company programs like product launches and major events
  • Track, report, and analyze program(s) performance, and recommend additional investments

Skills & Experience: 

  • 5+ years of experience in a B2B marketing role with focus on Demand Generation, Marketing Operations, or Analytics 
  • Demand Gen planning, campaign management, webinar, and email execution experience required
  • Demonstrated ability to measure marketing results in terms of sales performance
  • Experience in the engineering, manufacturing, or product industries would be a bonus, but not required
  • Experience with components of a modern marketing tech stack like Google Analytics, Marketo, Salesforce, Excel, CMS editing, and webinar platforms

About Formlabs: 

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.

Our Perks:

  • Flexible vacation
  • Premium healthcare coverage
  • Paid parental leave
  • Commuter benefits
  • Unlimited 3D prints

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  

Even if you don't check every box, but see yourself contributing, please apply.  Help us build an inclusive community that will change the face of 3D printing.

To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.

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An Insider's view of Formlabs

What’s the vibe like in the office?

Culture is extremely important at Formlabs. With now over 400 people combined in our Boston and Berlin offices, the goal is to “keep Formlabs weird,” which is really just a fun way of saying, “let’s keep things interesting.” Since we are trailblazing the way for a new era of low-cost manufacturing, keeping things interesting isn’t too difficult!



What projects are you most excited about?

Everything we produce is an ongoing project. A big focus for us has always been to relentlessly improve upon our existing products. We release regular updates to our software, printer and materials - keep an eye on our blog to see all the exciting things we have planned for the coming year!



How does the company support your career growth?

Everything Formlabs is doing and creating has never been done before. We are a work-in-progress organization with a lot of space for growth. We seek to cultivate an environment where individuals can contribute their own new ideas and participate in the evolution of the company.



What is your vision for the company?

We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.



What are some social events your company does?

We regularly have people organizing everything from whiskey tastings to ice climbing. The interest-diversity here is vast and people are quick to jump in and learn something new. Just to name a few of our internal “clubs," we have Booklabs, Filmlabs, Whiskeylabs, ping pong tournaments, Fitness Bootcamp, yoga, Ragnar, summer camps, hackathons . . .



What are Formlabs Perks + Benefits

Formlabs Benefits Overview

We invest in our people. That's why we provide flexible vacation, generous premium coverage for medical, dental, and vision plans, paid parental leave, commuter benefits, and unlimited 3D prints. We are committed to offering a holistic benefit package to support you inside and outside the office.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies

Additional Perks + Benefits

Catered lunches 3x per week, unlimited snacks, office pets, 100% healthcare coverage, regular presentations and technical talks, Form Clubs for anything and everything.. CoffeeLabs, WhiskeyLabs, PaintLabs, GameLabs, FilmLabs, the list goes on. A culture that welcomes you into your FormFamily from Day One.

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