Overview
Are you a passionate innovator looking to harness the power of technology to do more good ?
You've come to the right place. At Bonterra, our purpose is to power those who power social impact. To that end, we serve the people who make social good possible-the doers behind the scenes across nonprofits, public agencies, corporations, philanthropic organizations, and foundations.
As the second-largest and fastest-growing social good software company in the world, Bonterra brings together leading solutions from CyberGrants, EveryAction, Network for Good, Social Solutions, and their respective entities. By bringing our intuitive technology and expertise together, Bonterra will enable unprecedented connectivity between social good organizations and their community of supporters and constituents. This will reshape philanthropic giving, empower digital transformation, and bring the social good sector the technology it needs to accelerate lasting social change.
We are currently operating as a remote workforce and have equipped our teams with the technology to stay connected to each other and our customers.
Responsibilities & Requirements
Position Description | Demand Generation Manager - Community Giving
What You Will Do
The Demand Generation Manager will support Bonterra's growth among community and family foundations, educational institutions, hospital foundations, and federated nonprofit organizations by driving profitable customer acquisition across multiple digital demand channels. As a strategic contributor within the marketing team, you'll collaborate often with internal stakeholders, define processes and procedures to maximize efficiency and effectiveness, and take a data-driven approach to generating qualified leads for the foundation sales organizations.
We're looking for a trailblazing teammate who can:

• Work with Demand Generation leadership to create strategic plans and execute programs that meet (or exceed) funnel stage targets, from lead to MQL to revenue
• Create and manage a calendar to ensure cohesive delivery of multi-channel demand generation programs
• Collaborate with the Product Marketing, Content, and Creative teams to develop performant campaign assets and messaging
• Drive profitable traffic, leads and revenue through performance marketing efforts across digital marketing channels, inclusive of (but not limited to) paid social, paid search, email, webinars, events, and third-party entities (industry publishers, review sites, etc.)
• Partner with counterparts in foundation sales management to identify and engage a list of target accounts using account-based marketing (ABM)
• Develop forecasts and report weekly on pacing towards KPI targets; provide insight into data trends and action plans when needed
• Proactively apply your up-to-date knowledge of marketing trends to improve performance
• Manage relationships with external vendors when necessary and lead a direct report to achieve business and professional growth

Who You Are

• You have 3+ years of demand generation experience and have run paid media campaigns across multiple channels, inclusive of paid search and paid social
• You have experience working with marketing automation technology (Marketo) and customer relationship management systems (Salesforce) and understand how each align to drive operational excellence
• You have an exceptionally strong analytical background and use data to drive your decision making
• You're a self-motivated, continuous learner who can analyze challenges, address them creatively, and bring projects across the finish line
• You have a "team-first" attitude, believe in the value of collaboration and transparency, and can hold yourself and others accountable to shared outcomes
• You understand the SaaS business model and/or B2B sales cycle

About Us
Our Culture:
Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.
Some of our comprehensive and competitive benefits include:

• Gen erous PTO policy

• Equity for ALL regular, full-time employees from individual contributors to management - share in our success!
• U p to 15 paid company holidays including some commemorating social justice events and self-care
• Paid volunteer time
• Resources for savings and investments
• Paid parental leave

• Health, vision, dental, and life insurance with additional access to health and wellness programs.
• Opportunities to learn, develop, network, and connect
• When we can-company-sponsored events and swag!!

Job Tags
#LI-JP1 #-Remote