As DocSend’s first dedicated Demand Generation Manager, you will explore, test, and validate new channels, audiences, and messaging to determine what mix of investment works for us. This IC role has the opportunity to define and build our digital strategy from the ground up while work cross-functionally with peers across marketing, growth, and sales within DocSend and Dropbox.

The ideal candidate thrives off making hypothesis and putting them to the test. They are comfortable crafting a strategy, writing copy, test channels, and optimizing performance. Success in this role will be measured by the trials and revenue brought in from paid media.

This role folds within DocSend Marketing which functions as its own startup within Dropbox. A startup mindset is very important.

Responsibilities

Develop scalable strategies for customer acquisition and retention that balance experimenting with various channels and investing in the ones that deliver sustainable growth.
Drive increased awareness and demand for DocSend’s core use cases while testing and validating new verticals for DocSend to double down on.
Manage and optimize ad creative, copy, and spend of our digital agency to result in a positive ROAS.
Deliver actionable insights by synthesizing information from multiple channels and data from multiple systems.
Build a culture of growth experimentation and A/B testing to provide proactive analysis on strategic challenges and new marketing opportunities.
Work with our SEO and social team to compliment paid and organic efforts.

Requirements

5+ years of experience in B2B digital marketing, media, advertising
Deep experience with Google tools (GA, tag manager, data studio) and management of paid channels (Google search and display, Facebook, Twitter, LinkedIn)
Experience building and testing webpages & landing pages
Analytical thinker who’s driven by the measurable impact he/she can make
Data-driven marketer passionate about user journey across all customer touch points
Familiar with SEO and how organic and paid strategies can work in harmony
Experience managing a digital agency & budget - setting the strategy and optimizing spend
Interpersonal skills to foster and maintain relationships with SMEs
Solid experience in B2B SaaS Product Led Growth and comfortable working in a fast-growing startup environment.

Apply Now

By clicking Apply Now you agree to share your profile information with the hiring company.

Save job

Email For Later

loading ...

Emailed

Candidate Location Eligibility:

Atlanta, GA

Austin, TX

Boston, MA

Charlotte, NC

Chicago, IL

Colorado, CO

Dallas-Fort Worth, TX

Des Moines, IA

Detroit, MI

Indianapolis, IN

Kansas City, MO

Las Vegas, NV

Los Angeles, CA

Madison, WI

Miami, FL

Milwaukee, WI

Minneapolis–Saint Paul, MN

Nashville, TN

Philadelphia, PA

Phoenix – Mesa – Scottsdale, AZ

Pittsburgh, PA

Portland, OR

Raleigh-Durham, NC

Salt Lake City, UT

Tampa Bay, FL

Washington DC

Technology we use

Engineering

- GolangLanguages
- JavaLanguages
- KotlinLanguages
- FluxLibraries
- jQueryLibraries
- ReactLibraries
- HadoopFrameworks
- SparkFrameworks
- TensorFlowFrameworks
- HBaseDatabases
- MemcachedDatabases
- RedisDatabases

Amado Hidalgo

Scale Global Solutions

The workplace of the future

As the makers of software that helps people work from anywhere, it’s only fitting that Dropbox attributes virtual collaboration as key to its thriving business. Its products are defined by bringing people together to work and share content across time zones, keeping everyone in the loop with real-time updates about the latest projects or changes. “Virtual First is one of the key reasons I love working here,” Amado Hidalgo, who works in global solutions enablement, said. “We may not realize it sometimes, but we’re leading the revolution of the way people work.”

I talk to friends and customers at other companies about how they do things, and we’re light years ahead!

Lauren Korth

Sourcing Manager

Focusing on work that matters

Dropbox has embraced the brave new world of distributed work — and it’s anything but scary. The team is thriving under its Virtual First model, maintaining its tight-knit culture while empowering people to work wherever they’re most effective. “Point-blank, Virtual First allows me to have flexibility in creating my own schedule — something I’ve never had the luxury of doing in the past,” Sourcing Manager Lauren Korth said. “The entire company is mindful when booking meetings, encourages working asynchronously when needed and is respectful of everyone’s personal time.”

As a mother of two, I am able to prioritize the small moments with my children that I would not have the opportunity to do if I were working in an office.

Sudipti Garvey

Product Designer

A more enlightened way of working

Remote work may have started as a necessity, but Virtual First is now an indispensable tool for Sudipti Garvey. “Virtual First means having the best mental health I’ve ever had,” the Seattle-based product designer said, highlighting one of the many significant benefits of Dropbox’s shift to a digital workplace. “The time I spend at work is much more productive since I don’t have any distractions and can control my time a lot more. I feel much healthier and happier, and I have a lot more time to live life outside of work.

The happier you are in your day-to-day life, the better you’re able to show up for work in the same way.

How would you describe the company’s work-life balance?

In the first time in over a decade, I’ve been able to actually have work life balance and to develop healthy habits because of Virtual First. My commute time is now filled with a morning workout and the end of my day now looks like being able to cook for myself. I also was able to move closer to family, which means the world to me.

Caitlin

Diversity Program Manager

What's the biggest problem your team is solving?

In a world that’s radically shifting virtual, it’s exciting to be at a company aiming to solve a lot of the problems at the crux of the transition. I’ve been working on projects that help small businesses using Dropbox collaborate and improve their overall user experience.

Micah

Software Engineer

How does the company support your career growth?

Dropbox has provided me a great opportunity to work with some of the top talent in the industry. The amount of creativity and innovation I have been apart of has been amazing. Whether you’re an individual contributor or a VP, Dropbox provides amazing opportunity, training, and support for your career.

Latane

Head of Physical Infrastructure

What is your vision for the company?

I see the 40-hour office workweek becoming a thing of the past. Employees will escape grueling commutes and gain more control over their day. The workplace will now be wherever work happens, and the workweek will be whenever work happens best for each person. We'll grow stronger as we integrate dispersed talent with diverse perspectives.

Drew

Co-founder and CEO

How does the company support your career growth?

There’s always an opportunity to pivot and learn new skills or internally transfer to a team that’s outside your normal scope of work. The humility and empathy that Dropboxers have is unlike anywhere else I’ve worked. There’s always going to be someone on the other side willing to bring you in on a project or mentor you.