Demand Generation Manager, CCT at Adobe

| Austin, TX
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  • Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

    We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!


     

    The Opportunity

    Adobe is looking for a Demand Generation Manager to support the Digital Media’s B2B team, reporting into the Sr. Marketing Manager on Creative Cloud.

    You will focus on supporting B2B demand projects for Creative Cloud by executing demand generation programs to achieve business objectives. What makes you right for the position? You're a self-starter, savvy with marketing technology, data-loving, possess excellent writing skills, and you're able to work across teams.

     

    The Role:

    Content Syndication Support

    • Support the Senior Manager to provide detailed development, deployment and execution of Content Syndication campaigns based on a strategy crafted to achieve demand generation goals
    • Work with Marketing Operations and 3rd party lead generation solution partners to execute programs including set-up, QA, scheduling, and deployment
    • Work with vendors to build landing pages, emails, banner ads to promote content
    • Measure and report on offer performance, account reach and engagement; assess performance against goals
    • Plan, execute, and measure A/B testing across creative and copy.
    • Establish repeatable templates and evolve the tracking and analysis of results
    • Provide insights and recommendations for improvements in execution process and performance
    • Demonstrate your knowledge in demand generation to influence cross functional initiatives

     

    Email/Webinar Support

    • Be responsible for the set-up, scheduling and QA of email campaigns
    • Pulling and reporting campaign performance analytics
    • Develop and document processes for Salesforce campaign creation, webinar production, email campaign requests, etc.
    • Deliver demand assets to cross-functional teams (Search, Social, Web, Media)
    • Drive opportunities and optimizations within the overall project execution process

     

    The Candidate:

    • Content syndication expertise with a focus on cross-channel promotion strategies, tracking, analytics, data & reporting skills
    • Familiarity with Salesforce, Marketo, Adobe Campaign, JIRA, SharePoint, Power BI and/or Tableau
    • You thrive in a very fast-paced, always changing environment
    • You have experience working on a fast-paced team
    • You have consistent track record working in marketing with a focus on content syndication
    • You take initiative, can work independently and actively to resolve issues, and take ownership of projects and process
    • Acute attention to detail, time management, organization skills
    • Strong writing and presentation skills
    • College graduate with B.A./B.S. degree in Business, Marketing, Communications or Management preferred

     

    Pursuant to the Colorado Fair Pay Act, below is a summary of compensation elements for this role at the company if based in Colorado.

     

    Colorado Starting Salary: $90,900 - $118,100

     

    At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

     

    In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

 

About Us

  •  
  • At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

     

    There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us!

     

    Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

     

    Adobe aims to make adobe.com accessible to any and all users.  If you have a disability or special need that requires accommodation to navigate our website or complete the application process, please contact [email protected].

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Technology we use

  • Engineering
    • C++Languages
    • GolangLanguages
    • JavaLanguages
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    • PHPLanguages
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    • ScalaLanguages
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    • CLanguages
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    • OpenSSLLibraries
    • RabbitMQLibraries
    • LibSodiumLibraries
    • RequireJSLibraries
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    • AngularJSFrameworks
    • ExpressFrameworks
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An Insider's view of Adobe

What are some social events your company does?

We take pride in our culture, and we have a variety of active employee organizations built into the fabric of our site. I personally lead the AdobeProud group for the Austin site, which is the local chapter of our global LGBTQ+ organization. We ensure there are chances all through the year to celebrate Pride, connect, and have fun.

Carissa

Engineering Program Manager, Product Operations

What's the biggest problem your team is solving?

We are working on a greenfield project that is pushing each of us to learn numerous new systems and technologies Whether it's a new Cloud product, CI/CD system or Testing Framework, we tackle them head-on. Thankfully we have a team of brilliant people working together to build something amazing!

John

Software Developer Engineer, Digital Experience

How does the company support your career growth?

My Adobe journey began with little experience and lots of drive. I was recruited through the Adobe Digital Academy Program, and I attribute my success to being placed on inclusive teams where each member offered mentorship. Being supported has allowed my work product to exceed expectations and has been instrumental in my overall career growth.

Ursula

Engineering Program Manager, Customer Engineering

What are Adobe Perks + Benefits

Adobe Benefits Overview

Your happiness inside and outside our walls matters to us. That's why we offer comprehensive benefit plans that make your life easier.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for primary and non-primary caregivers.
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Employees with five years at Adobe under their belt can take a four-week sabbatical. Ten-year veterans get a five-week sabbatical. And every five years after accrues a six-week sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Adobe offers employees professional development opportunities like annual individual budget for training, on-site training courses, and the ability to attend job related conferences and seminars.
Tuition Reimbursement
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

The Austin office even offers free breakfast every Wednesday - and who doesn't love breakfast tacos? Also, we cover access to some of Austin's nearby gyms and workout studios!

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