Demand Generation & Digital Marketing Manager (Remote) at JupiterOne

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JupiterOne is a fast growing, cyber security company trusted by companies like Hashicorp, Databricks, Marqeta, Divvy, Auth0, and more to secure their digital operations and infrastructure. In less than one year, JupiterOne has earned the trust of Fortune 100 customers and gained more than $49M in funding and support from investors, and advisors like Bain Capital VenturesSapphire VenturesCisco InvestmentsSplunk Ventures, and more.

Our software helps companies create a contextual knowledge base using graphs and relationships as the single source of truth for an organization's cyber asset operations. We help security, IT, and cloud teams answer the questions that matter.

Reporting directly to the CMO and will be part of the integrated marketing team; you will be responsible for the execution, process optimization, and data-driven reporting of all our marketing nurtures to generate leads, pipeline and revenue. You will support the Digital Marketing Director to manage the day-to-day execution of paid search, paid social, display, and content syndication

The mission of the integrated marketing team is to build an end to end go-to-market plan for a specific audience with a unified, thoughtful message for each of our audiences across digital and in-person brand experiences. 

This is an opportunity for someone who doesn’t shy away from team collaboration and project management. The ideal candidate is a self-starter who is data-driven and highly analytical, with a relentless focus on customer acquisition, retention, and expansion.

What you will do:

  • Continuously enhance buyer journey, drive customer segmentation, map campaign objectives, and collaborate on the right assets needed for the different stages of the journey
  • Maintain and optimize the lead scoring model and and buyer journey
  • Optimize digital marketing performance by leveraging data analytics and A/B performance testing to improve conversion and spend efficiency
  • Be the metrics guru. Measure campaign efficacy and report on performance from lead to won pipeline by channel, program, and creative
  • Leveraging tools like HubSpot to optimize nurture campaigns to engage B2B users at all stages of the buyer's journey
  • Manage and enhance the marketing-to-sales lead handoff process as well as the lead recycling process from nurtures and field events
  • Continuously assess performance of marketing campaigns and provide recommendations to improve the performance of emails, landing pages, digital assets, and content
  • Own maintenance and optimization of the marketing tech stack - including integrations between all platforms/systems and troubleshooting of any issues
  • Integrate and refine customer personas and the company’s target audience with stakeholders likes sales and product marketing

Who you are:

  • Minimum of 3-5 years of full time marketing experience at a B2B SaaS organization. Previous cybersecurity experience preferred.
  • 3+ years of experience of demand generation and digital experience
  • You are data-driven and highly analytical, with a relentless focus on customer acquisition, retention, and expansion
  • You have a passion for (digital) user experience, conversion optimization, experimentation, and continuous improvement
  • You’re excited by the challenge of rolling up your sleeves and working cross-functionally in a fast-paced environment
  • You collaborate well across various groups and understand the value of building long-term and effective partnerships across key stakeholders

Technologies we use:

  • HubSpot
  • SEMrush
  • Google Analytics
  • Wordpress

What we offer:

💰Competitive Salary, plus Annual Bonus incentive eligibility, plus Equity Options
🩺 Medical & Rx Insurance with dedicated Health Advocate & Telemedicine
🦷 Robust Dental and 🤓 Vision Plans (includes adult orthodontics!)
🆓 Zero cost medical/dental/vision options for employee only coverage
🏝Flexible Paid Time Off (PTO) plus 🇺🇸10 Paid Holidays, including JupiterOne Day on July 21st
🐣 Paid Maternity & Paternity Leave at 100% of your salary
🦺 Paid Time Off to Volunteer every quarter
🏋🏽‍♂️🏊🏼‍♀️Wellness Activities Reimbursement
➕401(k), Life Insurance, STD/LTD Options
🗣 Generous Employee Referral Program
🎉 Fantastic Company Culture - Fun Company Events - Career Growth Potential


Why JupiterOne?

We are committed to growing fast with the support of our customers, team, and community. 

We enjoy a culture of excellence among an accomplished group of executive leaders, engineers, sales, and marketing professionals. Here are some awards we’re proud to share:

JupiterOne named Forbes Top 20 Cybersecurity Startups to watch in 2021

JupiterOne Founder and CEO, Erkang Zheng, selected as The Top 25 Cybersecurity CEOs of 2021

JupiterOne CISO, Sounil Yu, named Winner of the Top 10 CISOs of 2021 and Finalist for Top 10 Cyber Security Experts in the Black Unicorn Awards at Black Hat 2021

This is an opportunity to join a fully funded startup with incredible prospects for growth (corporate, financial, and personal).

We're an inclusive team that is dedicated to creating a diverse environment and proud to be an equal opportunity employer.

Due to current limitations our company is not able to sponsor international employees working in the United States at this time.

More Information on JupiterOne
JupiterOne operates in the Software industry. The company is located in Morrisville, NC. JupiterOne was founded in 2018. It has 59 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 29 open jobs at JupiterOne, click here.
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