Company Description

ABOUT THIS JOB 

Demand Content Marketing Manager plays a significant role in translating NielsenIQ insights into compelling content that build demand for our solutions. Working in the North America marketing team, the Demand Content Marketing Manager will play a key role in supporting the business goals to drive new and existing client engagement with NielsenIQ’s content and products. The successful candidate will be developing content designed to position NielsenIQ as the authority in CPG market measurement and analysis; persuading the industry that NielsenIQ’s solutions help retailers and manufacturers improve performance and drive profitability.

Job Description

RESPONSIBILITIES 

• Build content that resonates with both clients and potential clients, illustrating the value of NielsenIQ data to solve business problems, with the goal of generating leads.

• Manage North American demand generation content calendar to ensure cohesiveness across target client segments.

• Seek collaborative opportunities with the corporate Content Marketing and Thought Leadership teams to ensure synergy and alignment with demand generation content. 

• Build strong knowledgebase of NielsenIQ’s data assets and their application to industry trends, themes and outlooks.

• Manage content creation process from end to end, working with cross-functional peers as well as freelancers and agencies, when required. 

• Collaborate and build relationships with internal stakeholders who are resources to identifying compelling demand generation content.

• Continuous scouring of industry news to stay abreast of latest topical content. 

Qualifications

A LITTLE BIT ABOUT YOU 

You are most fulfilled when relying on both your left and right brain; You love and appreciate data and the facts, but also love the creativity in writing and developing narratives. You have a curiosity to learn and know what’s happening in the CPG industry and identifying relevant NielsenIQ insights to drive leads for our solutions. You understand the nuances of content that drive action; from downloading a whitepaper to scheduling a meeting with a sales rep. You can confidently manage and manipulate data in excel and know when to drill down further for a complete picture. If you are looking for that perfect mix of analytical and creative, this is the role!

QUALIFICATIONS 

• Bachelor’s degree in marketing or business. 

• At least 3 years of marketing or related experience, preferably in FMCG B2B environment. 

• Experience in writing marketing content that incorporate data analysis.

• Understanding of multiple marketing channels including email, paid social media, google ads and digital advertising.

• Polished, persuasive communication skills adaptable to the NielsenIQ corporate voice. 

• Self-starter, resourceful and collaborative in the workstyle. 

Additional Information

All your information will be kept confidential according to EEO guidelines.

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.