Customer Resiliency Marketing - Principal Associate
Center 1 (19052), United States of America, McLean, Virginia
Customer Resiliency Marketing - Principal Associate
Capital One, one of Fortune Magazine’s “100 best companies to work for” is seeking an innovative and data-driven Principal Associate to fill a critical role within the Card Marketing organization. We’re looking for an individual to drive marketing campaigns, creative strategy and learning agendas across multiple channels for our customers who need extra support. Customer Resiliency is where excellence meets empathy -- with human-centric marketing and customer experiences, we generate value for our business and help our struggling customers succeed. The Customer Resiliency Marketing team aims to drive engagement and repayment by developing outbound and inbound communication strategies and building end-to-end offer enrollment, servicing, and graduation experiences. To be successful, the candidate will need to build influential relationships and exercise storytelling abilities across the organization. The ideal candidate will also have a passion to utilize marketing technology.
Responsibilities
Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaigns
Analyze business results, marketplace trends and consumer insights to inform/advance marketing strategy
Translate and communicate business goals into effective creative briefs, learning agendas and test plans
Develop and execute integrated, multi-channel (both owned and paid channels), marketing campaigns to drive digital enrollment, offer acceptance and balance repayment
Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule
Participate as the marketing lead in collaborative cross-functional teams (business partners, creative teams, legal, compliance, etc.)
Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results
Manage project timelines, ensuring deadlines are met
The Ideal Candidate
Has experience leading marketing efforts in large organizations, along with a proven ability to manage multiple projects simultaneously
Detailed-oriented with strong project management and prioritization skills
Highly effective communication skills with outstanding writing and presentation abilities.
Experience with a variety of marketing channels (eg: email, mobile app, digital channels, website, and/or tech platform marketing)
Is able to structure analytical requests and interpret results
Is able to combine analytics and qualitative data to form a marketing strategy and approach
Is able to break a strategy down into a testing plan that accelerates momentum and speed to market
Is a self-starter, can lead projects independently and has desire to build new skills
Thrives on collaboration, the opportunity to build in white space and the drive for results
Budding people leader
Basic Qualifications
Bachelor’s degree or Military experience
At least 5 years in brand strategy, product or digital marketing with experience in managing multiple channels on agency or client-side
At least 5 years of experience in planning, executing and analyzing marketing programs
At least 5 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Preferred Qualifications
Masters degree in Marketing, Business or Communications
At least 3 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
At least 2 years of experience in marketing for financial services or another highly regulated industry
At least 2 years of experience driving optimization plans and creative strategy
At least 2 years of experience working with marketing tech platforms, including data management platforms
Experience with Customer Relationship Management systems such as Salesforce Marketing Cloud and/or Data Management Platforms
Strong working knowledge of the Google Suite (Docs, Slides and Sheets)
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).