Dynatrace
Dynatrace delivers answers and intelligent automation from data.
Hybrid

Customer Marketing Specialist

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Company Description
Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That's why many of the world's largest organizations trust Dynatrace® to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences.
Job Description
It's never been more important to create strategic relationships between customers and the companies that serve them to ensure that customers are recognizing value from their investments, adopting new functionality, and serving as an advocate for the company.
In this newly created role, the Customer Marketing Specialist at Dynatrace will coordinate with our customer advocates and ensure timely delivery of customer-focused content (stories), as well as create compelling and targeted communications resulting in product adoption and usage. The Specialist will partner with many departments including marketing, sales, customer success and product management.
The right candidate will have strong program management skills, know how to get things done in a global organization, be able to build trusted relationships with customers, and truly enjoy writing for different audiences. We are looking for someone with strong interpersonal skills, savvy technical skills, and a passion for customer marketing!
Key Responsibilities:

  • Execute on a strategic customer communications plan, designed to engage different personas, and result in increased product usage and customer engagement; track and analyze success metrics
  • Effectively execute on customer advocate strategy; connect with customers to coordinate advocate activities (i.e. work directly with customers to schedule interviews, review materials, ensure proper approvals are in place, etc.)
  • Help to identify more advocates across our global customer base, following guidance on gaps we are trying to fill across verticals, use cases (including ESG), brands, etc.


Qualifications

  • Bachelor's degree in marketing, business, or communications.
  • 2+ years of enterprise marketing experience; strong preference for SaaS and B2B experience. (Customer Marketing and/or Product Marketing experience is strongly preferred. Experience with Digital and/or Demand Generation a big plus.)
  • Strong attention to detail and analytical skills; proven track record in project management.
  • Experience with database segmentation, lead nurturing and message testing.
  • Experience with marketing automation, in particular Marketo, a plus.
  • Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results.
  • Strong customer focus and business orientation.


Additional Information
#LI-HC1
All your information will be kept confidential according to EEO guidelines.
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected] . Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law / EEO is the Law Supplement . To be considered for this position, please upload your resume/CV.
Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app. Requests for exemptions, must be reviewed and approved prior to commencing employment. If this requirement is not met, your employment will not commence.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee or go to the gym. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Employee resource groups
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Our values
We keep things simple. Common sense has guided our journey and enabled us to grow and excel. As we’ve developed, we've identified three pillars that define and embody our culture:

Innovate with Passion
We build innovative solutions and creative approaches to our business across all functions to benefit our stakeholders. Our passion is fueled by our profound curiosity, inspiration, and desire to drive positive change.

Engage with Purpose
We aspire to fulfill our mission by committing to excellence and delivering meaningful customer value. We collaborate and communicate effectively to reach our shared goals and aid our customers in achieving their objectives. We listen with empathy, encourage diverse perspectives, act with kindness, and foster an environment where every Dynatracer can have an impact.

Win with Integrity
We deliver results through honesty, transparency, and accountability. We compete with tenacity while upholding the highest ethical standards and respect for our customers, partners, and colleagues. We constantly learn from feedback, celebrate with humility, and strive for excellence.

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