BetterCloud is the leading SaaS Management Platform (SMP) that enables IT professionals to discover, manage and secure the growing stack of SaaS applications in the digital workplace. With an expanding ecosystem of SaaS integrations, thousands of forward thinking organizations like Walmart, and Square now rely on BetterCloud to automate processes and policies across their cloud application portfolio.

A pioneer of the SaaSOps movement, BetterCloud has built a community of more than 45K IT professionals who are embracing the new role of SaaSOps within IT organizations. The company launched the first-ever annual SaasOps-focused conference, Altitude, and publishes annually the definitive market research report, State of SaaSOps, on the market and category.

BetterCloud has offices in New York City and Atlanta, but is remote friendly. The company's total amount raised to date is $187 million. Investors include Warburg Pincus, Accel, Bain Capital Ventures, Flybridge Capital Partners, and Greycroft Partners.

As a customer marketing manager you will be responsible for a combination of advocacy and activation activities that drive value for BetterCloud customers and position BetterCloud as a continuing leader in the SaaSOps space. These marketing programs will span the entire entire customer lifecycle (i.e. onboarding, activation, retention, reviews, testimonials etc.) You will need to develop deep understanding and insights about the ways that our customers use our product and create scalable marketing campaigns and programs that both drive activation/engagement around key use cases and highlight those use cases for external advocacy campaigns to both existing users and potential new business. Successful candidates must be passionate about delivering success for customers as well as internal clients like sales and customer success organizations. Candidates should also be comfortable joining a marketing organization that is smart, scrappy, and fast-paced. 

What You'll Do:

• Own the development, execution, and optimization of customer marketing campaigns designed to increase opportunities for advocacy, product adoption and activation
• Develop detailed customer segments together with cross-functional teams to improve campaign audience targeting
• Work with Customer Success team to identify customers for testimonials, public quotes, and speaking opportunities (like joining our CEO on his podcast) 
• Coordinate with parts of Marketing as well as cross-functional teams to ensure flawless marketing campaign delivery
• Conduct A/B tests, and track, analyze, and optimize the performance of campaigns
• Generate data-driven hypotheses and conduct in-product experiments to inform overall campaign strategy 
• Analyze campaign results to develop insights and recommendations that can be shared with internal stakeholders to improve broader efforts around advocacy and activation efforts
• Regularly communicate and present findings / conclusions to stakeholders in non-technical language.

About You: 

• 5+ years of experience in customer marketing, campaign management and customer analytics. 
• Strong analytical skills, data interpretation, and problem-solving skills
• Comfortable interacting with both customers and large data sets
• Exceptional written, verbal and interpersonal communication skills
• Excellent attention to detail
• Ability to work independently and efficiently with minimal supervision
• Team player with strong project management and inter-departmental coordination skills
• Knowledge product analytics and in-app campaign platforms
• Knowledge of Tableau a plus
• Demand generation experience a plus
• Organized and able to work on both long-term projects and requests requiring a quick turnaround
• Curious, insightful, and a detail-oriented operator who can see the big picture
• Thrive in ambiguity and have a knack for distilling an idea into an actionable plan
• Adept at change management

What We Offer:

• Competitive base salary
• Full benefits package
• Stock options
• Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled and vets.

*Remote - Qualified applicants based on most states of the U.S.A. are eligible for this position. Note that there are a number of states from where this position cannot be held.

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