Customer Marketing Manager

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About Dandy

Dandy is a business-in-a-box for dentists. Our vision is to become the operating system for every dental office in the United States by leading the transition to digital dentistry for the $200 billion industry. Headquartered in New York City, Dandy is backed by the world's leading venture capital investors.

About the Role

As we scale our go-to-market strategy, we’re looking for an outstanding growth focused marketer to build, execute, and own a multifaceted strategy to drive product adoption, increase referrals, and cross-sell product lines. This is an ideal role for someone who gets excited about building programs from the ground up that actually move the needle instead of optimizing someone else’s work for incremental gains. As an early member of our demand generation team, you’ll have the opportunity to paint on a blank canvas and own the strategy and tactics that move the needle on key metrics like average revenue per practice (ARPP), LTV expansion, and retention through experimenting with up-sell, cross-sell, and customer advocacy campaigns.

What You'll Do

  • Help shape the customer lifecycle and identify the inflection points for different customer marketing opportunities across referral, upsell, and expansion
  • Collaborate with product line leaders and product marketing to understand the different goals for each product line, how that relates to our existing customer base, and create and execute a marketing strategy based on those goals
  • Implement enablement for customer facing teams to leverage marketing insights and campaigns
  • Own and manage the execution of customer marketing campaigns that can include: email campaigns, direct mail campaigns, digital campaigns, in conjunction with the Demand Generation Team and Product Marketing Team
  • Deliver detailed reporting and metrics on campaign and tactic results and use data to make fast adjustments while identifying new opportunities to make impact
  • Continually evaluate data and assumptions around metrics like ARPP, LTV, cross-sell and product adoption rates, churn, and other key metrics.

What We're Looking For 

  • 3+ years in a customer marketing role
  • Experience in a high-growth B2B tech company environment
  • Excellent written and verbal communication skills
  • Analytical mindset with the ability to analyze and draw conclusions from data sets in Google Sheets or Excel
  • Tech-savvy with the ability to become proficient in a variety of software applications such as Marketo, Outreach, and Salesforce
  • Overall track record of professional and/or academic success
  • We are open to candidates of all backgrounds and encourage you to apply even if you do not meet all of the criteria outlined above

Bonus Points For

  • Outstanding professional references to share
  • Experience with SMB B2B marketing motions
  • Experience thriving in blitz growth environments
  • Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

What Benefits We Offer

  • Fully sponsored best in class healthcare including medical, dental, and vision
  • Competitive salary and equity packages
  • Fully stocked kitchen with snacks and coffee; gym reimbursement
  • 401k program

Dandy is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
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Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • KubernetesFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • GitHubServices
    • LookerAnalytics
    • CanvaDesign
    • FigmaDesign
    • MiroDesign
    • AirtableManagement
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management
    • JiraProject Management

An Insider's view of Dandy

What are some social events your company does?

One highlight that I absolutely love is our “Dine As One” communal lunch every Wednesday. In the kitchen the tables are decked out in Dandy green tablecloths and a mix of people gathered around. Surprisingly, it’s during these shared meals that I’ve found myself learning the most about the business.

Sara

Senior Associate, Business Applications

How does the company support your career growth?

I had high expectations going into this role and Dandy has surpassed them. The biggest reason I’ve enjoyed working here so far is the fact that I have access to more resources and industry experts than I ever imagined. The support I get from my team, manager, and upper leadership has been second to none!

Kcy

Commercial Account Executive

What projects are you most excited about?

I love solving problems and the dental industry has so many! From patient care, to scanner technology, to crown material selection, it has been an absolute blast to regularly overcome challenges that no one else in the industry has been able to do before.

Annette

Head of Global DDC Training

What are Dandy Perks + Benefits

Dandy Benefits Overview

Dandy offers a wide range of best in class, comprehensive and inclusive employee benefits including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan, paid time off and fitness reimbursements.

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Diversity
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
Company-sponsored happy hours
Pet friendly
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours

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