Corporate Marketing and Communications Manager

| Austin, TX
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The AWL Corporate Marketing and Communications Manager is responsible for creating and implementing internal and external corporate communication strategies, initiatives, and campaigns to support AWL’s business goals.  This role will successfully establish and promote the company’s brands: AWL (the company), iQ (the customer acquisition marketing division), and AWL Insurance Agency (AWLIA, the policy sales division) through various communications programs including AWL’s digital presence, social media exposure, and event participation.  The qualified candidate will be a driven, self-motivated leader with a successful track record of creating and executing corporate marketing and brand strategies, with experience across brand development, creative, digital marketing, social media, and public relations.  

General Responsibilities:

  • Define and execute corporate marketing and brand strategy, which ensures consistent branding, messaging, and positioning for AWL, iQ, and AWLIA.
  • Translate AWL’s business strategies into highly effective and measurable corporate communication strategies that have a positive impact on AWL’s business goals
  • Develop, manage and execute multi-channel communication campaigns designed to improve brand awareness, lead generation, retention, and corporate reputation
  • Manage corporate communications channels and media, including the main AWL company website, social media, visual assets, public/media relations, email campaigns, advertising, and events
  • Develop and manage relationships with internal and external teams to create corporate communications campaigns with robust content development (i.e. AWL senior leadership including the CEO, writers, design freelancers, writers, agencies, etc.)
  • Contribute to developing brand standards, processes and best practices to improve corporate communications initiatives
  • Maintain a corporate brand asset library, including brand standards documentation and supporting assets
  • Support AWL’s consumer-facing brands in their own communications plans, working closely with the marketing team to ensure all communications are clear and in-line with brand voice

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • Minimum of three years of experience working in Digital Marketing, Corporate Communications or PR role developing a corporate content strategy (insurance industry experience preferred)
  • Demonstrated ability in content strategy and production
  • Proven ability to manage projects and work independently to execute task on time
  • Experience developing and managing multi-channel digital campaigns
  • History of successful brand marketing campaign creation
  • Knowledge of content marketing best practices and experience creating content for websites, social media, and SEO

AWL (All Web Leads, Inc.) is one of the most successful customer acquisition marketing companies in the US.  Simply put, we help our customers acquire customers.  Today, we do this for the US insurance industry.  Our amazing team of over 1,000 talented and successful professionals uses Internet marketing to turn consumer interest in insurance products into policy sales for the world’s largest insurance carriers and more than 30,000 of their agents.   We are Austin-born and our growth from a 2-person startup in 2005 to a highly profitable business has been remarkable.  We are a tight-knit team with a fast paced, energetic, and entrepreneurial company culture that has been ranked a Best Place to Work in Austin for 2017, 2018, 2019 and 2021.  We provide competitive pay, outstanding benefits, and a fabulous, fun, collaborative environment that allows our people to be their best.

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • jQueryLibraries
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    • ASP.NETFrameworks
    • MongoDBDatabases
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    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MailgunEmail
    • MandrillEmail
    • Internal Lead GenLead Gen

An Insider's view of All Web Leads

What are some social events your company does?

Social events at AWL are awesome! Every year (before COVID) we have a Holiday party and super great summer out event. They are seriously a blast. The holiday party is my favorite because it gives you an opportunity to get dressed up and spend the evening celebrating the best time of the year and all the success of the company together.

Kathern

Account Executive III

How do you collaborate with other teams in the company?

In the 9 months I have worked at AWL I have been impressed with how well different departments collaborate together. This has been especially important as we have transitioned to 100% remote work during the COVID-19 pandemic. In-person training sessions for new employees became remote training sessions

Gregg

Technology Specialist Team Lead

How has your career grown since starting at the company?

I started in the Contact Center part-time and moved into a part-time Sales role quickly. Merit based promotions are the rule at AWL and I was promoted to full-time in Sales, then Sales Team Lead and I am have been the Senior Sales Team Lead for the past two years. Our Sales Team has grown and my career has grown with the team.

Karen

Senior Team Lead, Customer Acquisition

What makes someone successful on your team?

A person that will be successful on the team is someone that likes to dig deeper. The solutions aren't always as obvious as they seem. It's essential to ask other members of the team questions. They will usually go above and beyond to help you solve a problem. Also, it doesn't hurt to ask people outside of your team.

Patrick Jean

.Net Software Engineer

What are All Web Leads Perks + Benefits

All Web Leads Benefits Overview

AWL provides competitive pay and amazing benefits.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers $0 of expenses.
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Jeans and T shirts!
Company Outings
Parking
We offer employees Free on-site garage parking.
Fitness Subsidies
AWL reimburses employees $250 annually towards health and fitness.

Additional Perks + Benefits

Team and company outings (our parties are amazing). Financial and performance transparency (see firsthand how profitable we are). Experienced leadership (you'll be surrounded by people you can learn from). Competitive salaries (we like to attract and keep the best in Austin). Bonus plans (meet your goals and get rewarded). No-cost or low-cost employee medical plan (we want you to stay healthy). Gym reimbursement (just another way to stay healthy). Employee stock options (we're all in this together)

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