Tulip, the frontline operations platform, is empowering the world’s leading manufacturers to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip’s no-code platform, manufacturers can empower those closest to operations to digitally transform their shop floors and gain real-time visibility into the people, machines and processes involved in production--all in a matter of days. 

Companies of all sizes, across industries including consumer electronics, aerospace and defense, contract manufacturing, automotive, apparel, medical devices and more, have implemented Tulip’s intuitive platform to solve some of the most pressing challenges in manufacturing: digitizing paper-based processes, integrating industrial IoT (IIoT) technologies with legacy factory machines, and capturing and analyzing real-time production floor data.

A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in the UK and Germany. It has been recognized as a Challenger in the 2021 Gartner Magic Quadrant for MES, a Forbes IoT Startup to Watch, Gartner Cool Vendor, IDC Innovator, Frost and Sullivan Entrepreneurial Company of the year and a World Economic Forum Technology Pioneer. 

About You:

• You are a storyteller that has experience creating compelling written and event content
• You enjoy translating technical subject matter into customer-facing content (technical background a plus).
• You have experience using metrics and research to plan and create content that drives content ROI.
• You are a leader that enjoys collaborating cross-functionally to build highly engaging content.
• You have a deep understanding of personas, the marketing funnel, and the buyer’s journey to support demand generation and account-based marketing campaigns.

What skills do I need? 

• BA/BS degree (engineering, marketing, or journalism a plus) 
• 4+ years of relevant experience in writing/content marketing/communications and working in/writing about B2B technologies.
• Excellent verbal and written communication skills, with the ability to explain complicated concepts in clear and concise terms.
• A quick learner able to understand the manufacturing industry (prior industry knowledge is desirable, but not required)
• Self-starter, highly collaborative, self-motivated, and entrepreneurial team player ready to move fast, learn from mistakes, and help build the next big thing in manufacturing.
• Ability to track, report, and analyze KPIs to drive content strategy.
• Demonstrated experience collaborating with product marketing and campaign/demand generation teams. 
• B2B marketing content development or agency experience, a plus.
• Experience working with subject matter experts (SMEs) to co-develop long and short-form content 

Key Responsibilities

Contribute to the creation, maintenance, and management of all Tulip editorial content, including blog posts, case studies, social media, PR, and newsletters

• Help write and produce a monthly newsletter on trends in industrial frontline operations
• Work with executives on thought leadership content for social, articles, and video series.
• Write articles on news and trends in the B2B tech industry.
• Collaborate with our research team to use the data of Tulips platform to produce proprietary research
• Work with key customers to showcase their stories through content, media placements, and speaking engagements
• Develop long form and short form writing pieces, including contributing to copywriting
• Ongoing analysis of editorial performance - clicks, views, etc, as well as report on earned media targets including company and brand awareness goals through weekly, monthly, and quarterly reports.
• Develop content for PR campaigns including writing press releases, customer stories, bylined articles, etc.
• Create conference presentations and webinars with customers and thought leaders that will generate interest among prospects.

Key Collaborators:

• Marketing Team
• Tulip SMEs
• Customers
• External Media

Working At Tulip

We are building a strong, diverse team that values hard work, families, and personal well being. 

Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Health Reimbursement Account (HRA), Commuter Benefits, Parental Leave, and 401k
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.