Content Marketing Manager at Gainsight (Remote)

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Why Gainsight?

Gainsight is the leader in customer success and product experience software. The Gainsight Customer Cloud offers everything your business needs to retain customers and drive growth in the age of the customer. As the first cloud of its kind, Gainsight brings together the required technologies to deliver a superior post-sale experience, ensuring customers easily adopt products they’ve purchased and achieve their desired business outcomes in partnership with their vendor. Gainsight joined the Vista Equity Partners portfolio in 2020.

Leading companies such as LinkedIn, Adobe, Tableau, Splunk, and Box choose Gainsight culminating in our recognition as one of the top 100 private cloud companies in the world by Forbes, one of the fastest-growing private companies in America by Inc. Magazine, and as one of 20 Great Workplaces in Tech by Fortune Magazine. Gainsight’s CEO, Nick Mehta, has been recognized as one of the Top SaaS CEOs in America. The company has offices in California, Phoenix, St. Louis, London, and India. Gainsight is a remote-friendly workplace. Gainsight was recognized as one of the Best Work-From-Home companies in 2021.

With diversity and inclusion at the forefront of Gainsight’s core values, we promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age. By joining the Gainsight team, you’ll be playing a significant role in our growth, having an opportunity to put your fingerprints on our next phase of scale and customer impact, giving you the opportunity to apply and grow your expertise.

Job Description

Reporting to the Senior Director, Editorial and Content Marketing, you will be responsible for sourcing, creating, editing, and maintaining our content library to support our marketing and business goals globally. 

You will work closely with the Brand, Corporate Marketing, Demand Generation, and Product Marketing teams to craft the right narratives, increase awareness, and drive demand for our products.

What You'll Do
  • You’ll be an integral part of the Gainsight newsroom. You’ll think like a reporter, own your beat, and craft smart, compelling content on issues that matter to our audience. 
  • Explore bold ideas and creative approaches to storytelling that resonate with our audience at a personal level and help Gainsight maintain its leadership in the market.
  • Help shape a holistic content strategy to drive brand awareness, grow organic traffic, increase engagement, and generate demand across all marketing channels.
  • Collaborate with various stakeholders across the company to develop a wide range of content, including, but not limited to, ebooks, blog posts, customer case studies, press releases, and thought leadership bylines.
  • Collaborate closely with the social media, design, PR, and internal comms to creatively leverage ideas where appropriate.
  • Learn and develop our tone and voice. We choose “human-speak” over “marketing speak.” You will ensure all content adheres to our brand guidelines and truly reflects our distinct brand personality. 
  • Directly manage or collaborate on projects with SMEs and the larger marketing team with minimum supervision.
  • Partner on SEO optimization and content refreshes.
  • Edit and refine content for accuracy, clarity, and consistency.

What We're Looking For

  • A creative storyteller who can write all day long! 
  • You’re comfortable crafting both long and short-form content and working in a fast-paced, deadline-driven environment. 
  • 5+ years experience in content marketing for a B2B SaaS company.
  • You’re detail-oriented and outcomes-driven with a demonstrated ability to own and manage multiple projects concurrently with minimal supervision.
  • You have a proven track record of working collaboratively with web, creative, demand generation, field marketing, and product marketing teams.
  • You have experience working with PR teams, executives, and freelance writers.
  • Familiarity with  CMS and design tools (WordPress, Adobe XD, Canva, etc.) is a plus (although not a deal-breaker).
  • You have exceptional communication, prioritization, and time management skills.
  • A background in Journalism, PR, or Communications preferred.
  • A sense of humor, willingness to be your authentic self and a deep belief in being human-first is a big plus.
  • Writing samples will be required.
Job Benefits

At Gainsight, our mission is to be living proof you can win in business while being human first. 

Your job should never be a barrier to your happiness—it should be an avenue to achieve it. At Gainsight, we’re passionate about achieving our goals—at the office and everywhere—and we work every day to create an environment that nurtures our best selves.

 Here are our 5 core values

  • Golden Rule: We try to practice the Golden Rule by exercising reliability, trust and giving back to each other and our community.
  • Success for All: We believe in success for our stakeholders—whether our teammates, clients or shareholders—comes with a sincere focus on continuous learning, selfless teaching and making a difference in each other’s lives.
  • Child-like Joy: We aspire to experience child-like joy in our work and lives, injecting a spirit of passion, optimism and laughter into everything that we do.
  • Shoshin:  We believe in a beginner’s mind.  Don’t surround yourself with people like you--diversity breeds creativity. 
  • Stay Thirsty, My Friends: We believe in a totally internally-driven strive for greatness.  The solution is to think more, not do more. 

Why You’ll Love It Here

  • Our Attitude: We’ve created a new category from scratch and we continue to be the thought leader in Customer Success. 
  • Our Leadership: We offer the leading tech solution for driving Customer Success.
  • Our ROI: Reduce customer churn, increase up-sell, and improve customer satisfaction.
  • Our Technology: Our technology allows companies to drive retention and growth by delivering the value customers demand.
  • Our Impact: In addition to helping companies grow, we’ve committed to $100 million in wage expansion for underrepresented groups over the next few years.
  • Our Clients: Big companies like Box, Adobe, Marketo, and many others.
  • Our Team: Our team is composed of innovative Customer Success thought leaders and experts in their field from various industries.

Benefits include medical, dental, vision, short and long-term disability, life insurance, 401k available on the first day of the month after start date, and flexible PTO.

Gainsight is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pursuant to the San Francisco Fair Chance Ordinance, where applicable, we will consider for employment qualified applicants with arrest and conviction records.

More Information on Gainsight
Gainsight operates in the Software industry. The company is located in San Francisco, CA, Phoenix, AZ and Chesterfield, MO. Gainsight was founded in 2009. It has 898 total employees. It offers perks and benefits such as Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 25 open jobs at Gainsight, click here.
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