Content Marketing Manager
At TigerConnect, we’re on a mission to transform and improve communication and workflow in hospitals and the healthcare industry overall. This is without a doubt a tall task, but one that we believe is possible with the right group of dedicated, thoughtful trailblazers. Today some of the largest organizations rely on TigerConnect to send millions of messages every day, and to sleep well at night knowing their messages are safe. We’re a fun, hungry, innovative group of people who are passionate about transforming the way individuals and organizations communicate.
TigerConnect - the leading provider of clinical collaboration solutions for healthcare companies - is seeking a dynamic, highly motivated, and collaborative Content Marketing Manager to join our fast-paced team.
This experienced B2B content marketer will drive content marketing strategies to increase brand awareness and create demand. Using buyer and customer journey strategies, you’ll deliver engaging, relevant content that supports our inbound demand generation and brand engagement goals.
Customer evidence is the social proof that drives our growth! You’ll set the vision, strategy, execution, and management of the customer reference program. You’ll develop a robust portfolio of strategic customer references aligning to our key strategic initiatives and defined sales and marketing reference priorities. You are a collaborative leader, cultivating strong relationships with sales and marketing leadership, cross-functional teams of subject matter experts and strategic customers to deliver against the program’s mission and goals.
What You’ll Own:
- Content marketing strategy and execution for key campaigns and programs. Draft content marketing buyer journeys by segment and persona/audience to meet business objectives around brand and demand
- Craft content and manage agencies to deliver content mapped to our journeys
- Collaborate with designers, product marketing, sales, and external influencers, and industry experts to deliver content that meets the needs of both key stakeholders and our audience (blogs, ebooks, whitepapers, infographics, guides, videos, demos, etc.)
- Manage our customer reference program end-to-end to recruit clients and deliver high-value testimonials in all channels including podcasts, videos, 3rd party reference sites and app stores, and via social channels. Deliver a slate of "lighthouse customer references" that help drive brand awareness and reputation
- Continuously measure and optimize the performance of content and channels to improve conversion and lower CAC
What You Bring to the Table:
- BA/BS degree or equivalent work experience
- In-depth knowledge and understanding of B2B content marketing best practices including buyer journey mapping, digital content performance measurement, and social media channels
- A creative storyteller who builds immersive, educational and entertaining content. Past experience producing b2b content including channel-specific knowledge (web copy, blog, LinkedIn, Facebook, Twitter, etc.)
- Past experience building customer reference programs in complex B2B software companies
- A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
Who We Are:
TigerConnect is healthcare’s most widely adopted communication platform – uniquely modernizing care collaboration among doctors, nurses, care teams, and patients. TigerConnect is the only solution that combines a consumer-like user experience for both clinical and patient communication with serious security, privacy, and clinical workflow requirements that today’s healthcare organizations demand. TigerConnect accelerates productivity, reduces costs, and improves patient outcomes. Trusted by more than 7,000 healthcare organizations, TigerConnect maintains 99.99% verifiable uptime and processes more than 10 million messages each day. We are recognized as a top Cyber Security Company to Know, one of the 5 Sizzling Silicon Beach Startups to Watch by Entrepreneur, Best Places to Work in Healthcare 5 years in a row (2015, 2016, 2017, 2018, and 2019) and Built In LA’s 2021 Best Places to Work, Best Midsize Companies to Work, Best Paying Companies and Best Perks & Benefits.
Why We’re Different:
- We are the largest provider of clinical communication and collaboration solutions in the U.S.
- We're making much-needed, major changes in the healthcare industry - allowing nurses and doctors to treat more patients, more quickly
- Prime office space in the major tech ecosystems of California - Silicon Beach and Silicon Valley - each complete with a loaded fridge and tons of other perks (think rock climbing wall, food trucks, yoga, happy hours & more)
- An opportunity to work closely with a proven executive team, board, and serial entrepreneurs (www.tigerconnect.com/about)
- A fun environment that embraces a “work hard-play hard” culture
- We have team members that love what they do and are willing to go the extra mile to help clients, support the company's rapid growth, and ultimately optimize healthcare workflows
- This is a full time opportunity with a competitive salary, medical benefits, and 401K matching plan
TigerConnect is an Equal Opportunity Employer.
*Recruiting firms that submit resumes to TigerConnect without first entering into a written contract with TigerConnect will not be entitled to any compensation on candidates referred by that firm.
TigerConnect Applicant and Employee Privacy Notice