Content Marketing Manager at Udemy

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About Udemy
Udemy is the world's largest education platform with more than 30 million monthly visitors. Through our Consumer and Enterprise businesses, Udemy creates new possibilities for people and organizations everywhere by connecting them to the knowledge and skills they need to succeed in a changing world. The Udemy consumer marketplace offers thousands of up-to-date courses in dozens of languages and provides the tools learners and instructors need to achieve their goals and reach their full potential. For companies, Udemy Business (UB) offers an employee training and development platform with subscription access to thousands of courses, learning analytics, as well as the ability to host and distribute their own content. Our enterprise platform is among the fastest growing SaaS businesses in the world. UB has more than 10,000 customers and serves the majority of the Fortune 100.
We are proud to be recognized for our world class employee experience:
Business Insider SF: Best Places to Work Bay Area
Built In Colorado: Best Places to Work
Best Workplaces (Great Place to Work List): #1 in Turkey
Certified Best Place to Work: Dublin
Fortune: Change the World Company
Udemy is headquartered in San Francisco with hubs in Ankara, Turkey; Austin, Texas; Boston, Massachusetts; Mountain View, California; Denver, Colorado; Dublin, Ireland; Melbourne, Australia; New Delhi, India; and Sao Paulo, Brazil.
We are seeking an experienced, talented, and highly motivated Content Marketing Manager to join the SEO & Site Experience team and drive Udemy's content marketing efforts. You should be obsessed about the user, their journey, and meeting them with the best experience they could hope for. You should have a broad understanding of the differences between marketing channels (e.g: search, social, emails, notification, etc), and you are a master of content, storytelling, and how to extend content reach across channels. As a Content Marketing Manager, you will have to think creatively and strategically, you should have strong analytical skills, attention to details, creative thinking, and are able to effectively drive complex projects end-to-end. You are self-motivated and feel comfortable working autonomously. You are able to foster strong relationships with partners and cross-functional teams, and align workflows with multiple stakeholders . The right person is a hands-on go-getter, who is scrappy and excels in a high pace, goal-oriented environment.
What you'll do
As the Content Marketing Manager, you'll be responsible for planning and generating content that will drive users from search engines, social platforms, and Udemy's marketing channels, driving not only new user acquisition but also existing user retention. As part of your role, you will own end-to-end the performance of Udemy's blog, from generating briefs to uploading the content on wordpress, and you will collaborate cross functionally with marketing and product leads to define a variety of content marketing strategies to drive business results. You will be working with instructors, content agencies, and internal creative teams to generate high quality, winning, content and continuously analyze to identify optimization opportunities .
You will be reporting to the Director, SEO & Site Experience while working closely with Marketing, PR, Product, Engineering, Design, and other internal teams to help identify and seize key user engagement opportunities.
The Content Marketing Manager duties will include, but are not limited to the following:
  • Plan content marketing strategies to grow Udemy's reach and user engagement
  • Manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of impressions, traffic, leads, and sales
  • Produce high-quality website content, blog articles, videos, email marketing messages, case studies, presentation content, infographics, and data/survey reports
  • Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
  • Optimize content considering SEO, user engagement, and conversion goals
  • Collaborate with media and social teams to ensure effective distribution and strategic amplification of content for maximum reach and business impact
  • Work with marketing channels leads, develop and execute campaigns to drive engagement with content

Skills and Qualifications:
  • 5+ years of experience in Content Marketing, Growth Marketing, SEO, or related field
  • Extensive editorial and social media content development experience and a solid understanding of SEO, and user experience principles
  • Significant experience in achieving audience growth and executing on fast-moving content projects across multiple channels, incl. web content, social media, Facebook Ads, Google Ads, etc.
  • A skilled project manager and content strategist that is able to manage multiple projects and juggle priorities
  • Highly-collaborative team player who can work independently with minimal supervision
  • Experience managing a remote team of freelancers in various time zones and working with content agencies
  • Clear, effective communicator-verbally and in writing-with the ability to be build compelling stories
  • Proficiency with WordPress, Google Suite, SEO and content analysis tools such as, SEMRush, Ahrefs, Clearscope, Conductor, and possess a basic understanding of HTML

Nice to have
  • Bachelor's or Master's in business, marketing, communications, journalism or related discipline
  • Experience in both B2C and B2B Content Marketing
  • Experience in implementing a CMS
  • Proficiency in SQL
  • Experience with automation

Compensation structure for Colorado based candidates:
Minimum Salary: $85,000 + Equity + Benefits (see below)
Salary is only one component of the total compensation package when joining Udemy. Our package also includes:
  • RSUs
  • An employee stock purchase plan
  • Exceptional medical, dental, and vision coverage
  • Disability and life insurance
  • Pre-tax savings plans
  • 401(k) retirement plan and an annual match of 25% of your contribution ($500 annual cap)
  • Paid time off
  • Progressive well-being benefits like a membership to Maven, a platform to support parents, access to free therapy and coaching sessions, unlimited access to a financial advisor, and a free membership to Headspace.

Vaccine Mandate (US Only)
Udemy is committed to keeping its employees, clients, and communities safe. Accordingly, we require all U.S. employees to be fully vaccinated against COVID-19 if their work requires them to come into a Udemy office or come into close contact with others. If you are unable to get vaccinated due to a medical condition, disability, sincerely-held religious belief, or as otherwise required by applicable law, we will consider requests for accommodation.
Information regarding data privacy is available within the Udemy Careers Privacy Notice .
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • HTML5Languages
    • BootstrapLanguages
    • KafkaLanguages
    • ReactLanguages
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    • AngularJSFrameworks
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    • Google AnalyticsAnalytics
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    • CanvaDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

An Insider's view of Udemy

What are some social events your company does?

Udemy Denver office really values creating an amazing social culture. Last year we attended Rockies games, went go-karting, comedy night, volunteer activities, bar cart, corn maze and more! This year our Culture Crew is planning more outdoorsy events, sporting events, trivia nights, and of course more bar carts!

Katie Keith

Account Development Representative

How do you collaborate with other teams in the company?

One of my favorite things about working here is how open people are to collaborating since every individual wants to see Udemy continue to grow! Our departments work endlessly to provide new information we share with the public. Without the ability to spend a quarter of my day speaking with different teams, I would not be successful in my role!

Christine Mavraganis

Mid Market Account Executive

How does the company support your career growth?

The high-growth nature of the business, especially in the new Denver office, has created great opportunities to work with different cross-functional teams. Not only is there a great opportunity to learn about different sides of the business, there's also a great deal of visibility into the impact you make. Great spot for professional growth!

Jim Doyle


How do you empower your team to be more creative?

We ask team members to spend at least 10% of their time on a project of their choosing, that could help achieve Udemy's OKRs. This is an opportunity for them to do something that will feed into their interests while making an even bigger impact on our company. One partners with The Last Mile, helping incarcerated individuals reenter the workplace.

Han Hong

Senior Manager, Customer Success

How does the company support your career growth?

I started as an ADR here in Denver. Though I pivoted to sales before the pandemic, I was able to pursue my passion of facilities, project management, and people within the Workplace team, based on my previous experience within Brewery Facilities. Udemy embodies the term retention – they want great talent, and keep top talent by hiring within!

Mika Jensen

Senior Workplace Associate

What are Udemy Perks + Benefits

Udemy Benefits Overview

Through a partnership with Alliant Employee Benefits, Udemy offers a competitive benefits package. A selection of comprehensive medical plans are available as well as family building services, dental, vision coverage, a competitive 401k, commuter benefits, life & disability insurance as well as parental leave and vacation days.

Udemy also recognizes the importance of mental health among the workforce and partners with Modern Health to ensure support is available as required.

Friends outside of work
Eat lunch together
Intracompany committees
Belonging, Equity, Diversity, and Inclusion (BEDI) Council with members from various parts of our organization (Marketing, People, Engineering) and geographic regions (Turkey, India, Ireland, Mexico.)
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2,750 annually to their healthcare FSA and up to the $5,000 annual household limit for dependent care FSA.
Disability Insurance
Disability insurance covers 66.67% of annual salary up to $10,000 monthly maximum payout.
Dental Benefits
Our dental plan covers $2,000 of expenses per year with an option to buy up to a plan covering $3,000.
Vision Benefits
In-network eye exams on our vision plan are a $10 copay with a $180 limit for contact lenses. Frames can be purchased every year and are covered up to $180 + 20% of the amount above $180.
Health Insurance Benefits
We have PPO, HDHP and HMO options available to Denver employees.
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Udemy offers a discretionary employer match. The match formula is 25% of your contribution, up to the first 6% of an employee's salary, with a cap of $500.
Company Equity
Employee Stock Purchase Plan
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for birth mothers. We also provide 8 weeks of leave for the for fathers and adoptive parents.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Snacks are available at all times in our office kitchens. Employees get free lunch on Monday, Tuesday, Wednesday, Thursday.
Stocked Kitchen
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Upon hire, a one-time $500 work-from-home reimbursement is available to Udemates who do not have access to a desk in one of Udemy’s offices. In addition, Udemates are eligible to submit an additio
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
We offer $1500 annually for continuing education after 6 months of employment.
Time allotted for learning
Online course subscriptions available

Additional Perks + Benefits

As Udemy transitioned into remote work and in response to the uncertainty surrounding COVID-19 and the economy, the company rolled out new benefits to support their global employees including Modern Health, Origin, Cleo, and Wellthy.

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