Content Marketing Lead at Tulip (Somerville)

| Somerville
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Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator.

About You:

  • You are a storyteller that loves to design new and creative ways to communicate and engage with an audience
  • You want to work with, build, and grow a team of content marketers who produce world-class content for a new category in a fast-paced industry
  • You enjoy translating technical subject matter into customer-facing content (technical background a plus).
  • You love using metrics and research to plan and create content that drives ROI while delighting and educating readers. 
  • You are a leader that enjoys collaborating cross-functionally to build highly engaging content.
  • You have a deep understanding of personas, the marketing funnel, and the buyer’s journey to support demand generation and account-based marketing campaigns.

What skills do I need? 

  • 5+ years of relevant experience in writing/content marketing/communications and working in/writing about B2B technologies
  • 2+ years managing a team
  • Excellent verbal and written communication skills, with the ability to explain complicated concepts clearly and concisely
  • A quick learner able to understand the manufacturing industry (prior industry knowledge is desirable but not required)
  • Self-starter, highly collaborative, self-motivated, and entrepreneurial team player ready to move fast, learn from mistakes, and help build the next big thing in manufacturing
  • Ability to track, report, and analyze KPIs to drive content strategy
  • Experience working with subject matter experts (SMEs) to co-develop long and short-form content 

Key Responsibilities: 

  • Mentor and grow a team of high-performing content writers and creators
  • Develop and run content campaigns, adapting content to different formats including blog posts, case studies,webinars, social media, PR, newsletters, and others
  • Work with executives on thought leadership content for social, articles, and video series.
  • Collaborate with our research team to use the data of Tulip's platform to produce proprietary research
  • Ongoing analysis of editorial performance - clicks, views, etc., and report on earned media targets, including company and brand awareness goals through weekly, monthly, and quarterly reports.

Key Collaborators:

  • Marketing Team
  • Tulip SMEs
  • Customers
  • External Media

This is a hybrid role based in Somerville, MA

Working At Tulip

We are building a strong, diverse team that values hard work, families, and personal well being. 

Benefits of working with us include:

  • Direct impact on product and culture
  • Company equity
  • Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Health Reimbursement Account (HRA), Commuter Benefits, Parental Leave, and 401k
  • Flexible work schedule and unlimited vacation policy
  • Virtual company events and happy hours
  • Fitness subsidies

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavascriptLanguages
    • SqlLanguages
    • Typescript Languages
    • ReactLibraries
    • ReduxLibraries
    • MeteorFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

An Insider's view of Tulip

What’s the vibe like in the office?

Highly efficient and collaborative. The open office vibe allows for interactions with team members and cross-functional teams to get things done faster. People are approachable so learning and team building are not limited by calendar invites. We work hard but also place office ping pong competitions at high priority

Xi

Adoption Manager

What projects are you most excited about?

I feel a great sense of satisfaction to contribute in shaping the machine monitoring experience for our users which in turn helps them be better at their jobs. I like how everyone in the company is very approachable, and Tulip's culture of promoting interdisciplinary learning.

Harshika

Product Designer

What makes someone successful on your team?

Two key attributes that will lead to success are creative problem solving and communication. Our role involves working with customers across many different industries to quickly identify and deliver effective solutions that have a lasting impact. We're also responsible for ensuring customer feedback appropriately drives evolution of the platform.

Grant

Support Engineer

How do you empower your team to be more creative?

Opening up the creativity box looking for different alternatives encourages my team to approach a problem from different angles to come up with different solutions. If you make a mistake, you learn and improve. Most likely, you’ll get it right next time. This encourages continuous improvement every day

Pablo

Pre-Sales Team Lead

What are some social events your company does?

One of my favorite events is the Commercial team outings at the beginning of each quarter, where we get everyone onsite to go out for dinner. Especially when working on accounts together, it's important to let your guard down and really get to know your team.

Derek

Commercial Sales

What are Tulip Perks + Benefits

Tulip Benefits Overview

Tulip provides competitive employee benefits including but not limited to: health, dental, and vision insurance, HSA, FSA, parental leave, fitness reimbursements, 401(k), unlimited vacation & sick days, commuter benefits, catered lunches three times a week, unlimited snacks and drinks, and sponsored happy hours and team events.

Culture
Volunteer in local community
Tulip participates in local volunteering activities with Mass STEM Hub.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
The Allies at Tulip program has a special focus on allyship for underrepresented groups, specifically BIPOC and LGBTQIA+. Additionally, we have resource groups for families and women.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Tulip's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,850 annually.
Disability Insurance
Tulip covers 100% of the cost of short-term and long-term disability insurance for Tulip employees
Dental Benefits
Tulip covers 100% of the cost for Tulip employees and 90% for families
Vision Benefits
Tulip covers 100% of the cost for Tulip employees and 90% for families
Health Insurance Benefits
Tulip covers 100% of the cost for Tulip employees and 90% for families. There are 3 medical plans to choose from (HMO, PPO, and PPO with HSA option)
Life Insurance
Tulip offers group-term life insurance.
Pet Insurance
Tulip offers pet insurance and a pet discount program.
Wellness Programs
Tulip provides a wellness program through our medical provider.
Mental Health Benefits
Tulip pays for the Calm, mindfulness and meditation app, subscription for all employees
Retirement & Stock Options Benefits
401(K)
Tulip's 401(k) retirement plan offers a broad selection of stocks, bonds, and international index funds to choose from.
Company Equity
Tulip offers an equity package for all employees; these vest over four years with a one-year cliff.
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Tulip offers a generous parental leave package.
Flexible Work Schedule
Remote Work Program
Tulip is a flexible place of work. Local employees work remotely 2-3 days a week
Family Medical Leave
Tulip offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Tulip offers unlimited sick days.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Tulip employees are able to contribute pre-tax dollars for commuter expenses. Additionally, Tulip offers up to $40 per month towards commuting expenses.
Company Outings
Game Room
Come play table tennis, air hockey, and cornhole with us!
Stocked Kitchen
Tulip has a fully stocked kitchen including unlimited snacks, fresh fruit, coffee, tea, and soda. Have a special request? Submit this through our survey to get your favorite food stocked!
Some Meals Provided
Tulip provides catered lunch three days a week!
Happy Hours
Parking
Tulip HQ offers free parking for employees.
Pet Friendly
Tulip invites employees to bring their dogs to the office every day of the week. Those working remotely can catch up on all the updates on our dedicated doggo's Slack channel.
Recreational Clubs
Relocation Assistance
Tulip offers relocation assistance in some cases.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks

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