Content Marketing Associate
3Play Media is a rapidly growing, profitable technology company with a startup culture making a huge impact on the way people consume online media. We provide premium captioning, transcription, audio description, and translation solutions to over 5,000 higher ed, enterprise, media, and government customers. Our goal is to simplify the workflow through flexible APIs, a secure online account system, and integrations with a multitude of players, platforms, and lecture capture systems. We got our start in 2007 out of MIT Sloan and we are based in Boston, MA.
We are looking for a Content Marketing Associate to join our team. This role will report to the Content Marketing Manager. The ideal candidate will dive in with the rest of the team, make strategic recommendations, proactively identify areas for improvement, and be results-driven. Your job will focus on research and writing of engaging blog content, eBooks, case studies, social media posts, marketing emails, infographics, video content, and other communications to help grow our top-of-funnel efforts.
If you are an energetic, creative, and tech savvy person who loves marketing and is excited to be on the front line of a dynamic start-up company, this is the position for you.
DAY TO DAY:
- Produce engaging and informative blog content to support our inbound and account based marketing (ABM) motions
- Research and write white papers, eBooks, industry reports, and other long-form content to align with our strategic initiatives
- Follow industry-related news and contribute to content ideation around trending topics both in accessibility, as well as broad marketing trends
- Create visually informative pieces of content like infographics and how-to guides
- Collaborate with internal teams to grow email engagement with prospects, including designing and building optimized email templates and tracking performance
- Contribute to social media publishing and strategy to boost brand awareness and engage with your audience
- Optimize content and web pages using SEO best practices, including keyword research and available data
- Assess success of content channels, contribute to setting measurable goals, and make recommendations accordingly
- Become an expert in 3Play Media's products, video accessibility, compliance, and SEO, and the industries we serve in a fast-growing market
- Adopt the 3Play brand and voice to produce consistent content, messaging, and creative that aligns with our brand and mission
WHO YOU ARE:
- Bachelor's degree or equivalent experience
- Excellent communication skills, both in person and in writing
- Ability to learn, discuss, and write about technical content
- Strong grasp of inbound marketing and SEO
- Strong grasp of social media marketing
- Ability to use imagery to help tell a story
- Interest in or familiarity with any of the following are beneficial for the role: WordPress, HubSpot, Canva, Google Analytics, Google Adwords, SEMrush, email marketing, blogging, lead gen, graphic design, video editing/production, public speaking, and accessibility.
- Knowledge of, or desire to learn about, accessibility and join a mission-driven company and team.
OUR PROMISE TO YOU:
- We have an awesome work environment! Our team works hard but loves to have fun. We have company sponsored events like 3plympics, holiday tastings, summer outings and much more.
- The work is exciting and gratifying, and you would make a direct impact on our success.
- Located right in the North End with plenty of space and natural light. Our kitchen is always stocked and we subsidize transportation costs.
- From professional growth and development opportunities to competitive compensation and personalized benefit plans, we've got you taken care of.
- We display, respect, and embrace inclusion. 3Play Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected federal, state or local laws.