Cybereason is searching for a Content Marketing Writer to support Cybereason’s integrated marketing efforts. The candidate will work in collaboration with other members of the product marketing team to deliver relevant and impactful thought leadership and campaign content that will resonate with B2B enterprise security audiences. This role demands the ability to self-manage, work collaboratively under tight deadlines, and the ability to execute consistently and with attention to detail. Most of all, we are looking for a creative storyteller with cybersecurity chops who places the customer at the heart of every story.

As a key member of the Content Marketing team, you will deliver content that relates Cybereason’s products and services to the most pressing operational and business challenges facing cybersecurity leaders and teams today. Your content will drive demand for Cybereason solutions, and support the success of our customers. 

What’s Important in This Role

• Copywriting: Draft compelling copy that balances call-to-action messaging with optimized keywords/terms for web pages, blogs, and assets.
• Thought leadership copywriting: Draft ebooks, white papers, blog posts, articles, sales enablement materials, and guides.
• Research: Research technical topics to write detailed, authoritative content that clearly explains the subject better than any other ranking page on the web. Interviewing subject matter experts for thought leadership content.
• Editing: Sharpen and refine the content produced by team members to maintain the highest editorial standards for spelling, grammar, and adherence to AP Style.
• Content marketing recommendations: Identify opportunities to insert calls to action; make layout recommendations to optimize reader experience; suggest supporting content ideas that support the buyer journey.

What You'll Do

• Write solution level thought leadership and sales enablement materials for every stage of the buyer journey
• Create ebooks, whitepapers, blogs, and other pieces of high-value content
• Manage the development of supporting materials (infographics, video scripts, etc.)
• Support web copy development as needed
• Create promotional and landing page copy with compelling calls to action
• Stay informed of current events in cybersecurity and be able to leverage news to develop messaging and content that supports Cybereason’s marketing goals

Who You Are

Successful candidates will have strong multi-tasking skills and thrive in an environment of high energy and urgency. Candidates for this role must bring the following experience:

• 3+ years in a content marketing or editorial-related role
• Writing samples or a portfolio of work
• Technology industry experience (cybersecurity preferred)
• Experience working within a content management system (CMS) 
• Familiarity with SEO and inbound marketing concepts
• Strong project management/time management skills
• Innately curious with a desire to never stop experimenting and learning
• Bachelor's degree in English, journalism, communications, or a related field

Required skills

• Knowledge of cybersecurity concepts, technologies, and terminology is a must
• Experience writing for B2B enterprise security markets
• Strong research skills and analysis of secondary research for source material
• Ability to work with Product Marketing Managers to extract and translate highly technical concepts into easy to understand benefits; convey pain points and take a customer-centric viewpoint
• Ability to use storytelling and analogies to help translate technical content or make a written piece more dynamic
• Need to adapt style to different stages in the buyer journey and audiences (from senior executives to security analysts and incident responders)