Comms Strategist

| Tampa Bay, FL
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Description

22squared is looking for a Communications Strategist to drive meaningful connections with clients' audiences across the consumer journey and all channels. The Communications Strategist reports to the Communications Strategy Director and will be responsible for supporting the team in determining how creative components (paid, owned, earned) work together to drive consumer action and, ultimately, business results.

As part of our Communications Strategy team, you will facilitate integrated thinking by educating and inspiring cross-discipline teams to bring ideas to life and ensure that creativity abounds for every marketing channel. Our ideal candidate understands how to use intuition, cultural insights, and data to map communications goals, messaging strategy, and channel opportunities to each phase of the consumer journey.

REQUIREMENTS
  • Organized + self-motivated: A team player who is comfortable managing multiple tasks at a time in a deadline-driven process
  • Confident communicator: Has strong presentation, verbal, and written skills as well as proven ability to develop well-written documents and presentations
  • Passionate + inquisitive: Interested in the intersection of culture and technology, with a firm grasp on why and how people use different media to communicate and consume content
  • Proactive relationship-builder: Thrives in an entrepreneurial environment
  • Solutions-oriented: A problem-solver with a positive attitude
  • 2-4 years of experience in communications; experience in advertising, media, or social media a plus; experience in grocery, retail, or food and beverage also a plus
  • Bachelor's degree

RESPONSIBILITIES

Strategic Output
  • Stay current on the latest trends in customer experience, digital platforms, and social media, and help determine how to keep our clients on the cutting edge.
  • Collect and summarize relevant platform updates, channel and behavior insights, groundbreaking work, and other inspiration
  • Craft and deliver clear, engaging internal and client-facing deliverables
  • Assist in the development of brand and campaign-level communication and content strategies based on business objectives, consumer behavior, and channel best practices
  • Contribute to communication plans with outputs including consumer journeys, audience insights, messaging strategy, channel roles & opportunities, and content ecosystems
  • Foster best-in-class creative development in partnership with creative teams by helping to make sure all concepts and assets align with broader communication strategy, media plan, channel best practices, audience usage, and trends

Agency Integration
  • Develop and maintain relationships with Brand Strategy, Creative, Media, Account, and Analytics teams, helping agency teams and clients better connect ideas to the consumer journey
  • Collaborate with the Brand Strategy team to understand and deliver insights rooted in the intersection of the audience, channel insights, and the brand message/goals
  • Be an engaged, contributing member of a passionate, growth-minded Strategy Department
More Information on 22squared
22squared operates in the Marketing Tech industry. The company is located in Atlanta, GA and Tampa, FL. 22squared was founded in 1922. It has 490 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 14 open jobs at 22squared, click here.
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