Client Marketing Strategy Senior Manager at Bread Financial (Remote)

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It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Summary

**This position is currently available for work at home to candidates that reside in the following states: Idaho, Kansas, New Mexico, Ohio, Pennsylvania, Texas, Utah or who reside in neighboring states and within 60 miles of Chadds Ford, PA or Lenexa, KS.
The Senior Manager, Client Marketing Strategy is responsible for delivering marketing and loyalty programs for assigned client portfolios, combining data-driven insights, pre-existing marketing strategies, and client partner expertise to drive a holistic, profitable marketing calendar that delivers value for our cardmembers, client partners and our organization.
This client facing role guides acquisition and portfolio marketing strategies that drive mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Profit. The Senior Manager collaborates with their immediate leader, Account Teams and the Marketing Center of Excellence to shape annual and quarterly Marketing decisions and strategies, secures budgets, and gains ongoing investment approval while working closely with Account team to maximize overall program growth and profitability. The Senior Marketing Manager also has to balance the strategic and tactical requirements in delivering the annual marketing plan as well as individual campaigns or initiatives. Demonstrates deep financial industry, client partner, and product knowledge, providing guidance and tactics in combining both scaled and custom marketing campaigns, managing allocation of internal resources based on program value and delivering on expected KPIs for Bread Financial programs. Other duties as assigned to meet function/business needs.

Job Description

Essential Job Functions

Marketing Strategy & Campaign Management - Responsible for the design, build and execution of an annual marketing strategy that satisfies both client and portfolio objectives in collaboration with Acquisition and ECM Marketing teams to achieve Bread Financial's organizational objectives and overall profit measures. Leverages strong client and Account Team relationships to advocate for and implement new marketing capabilities and channels with individual clients; offering the right solutions at the right time. Serves as an initial escalation point for marketing-related issues that arise through the normal course of the relationship. Works with Executive leadership and C-level internal partners. May work with C-Level external partners in collaboration with Account teams, as needed. 

Marketing Standards & KPIs: Oversees use of marketing funds for individual clients and ensures strong annual marketing plans that meet stated objectives and KPIs. Must be able to convey point of view in a manner that is broadly understood. Ability to drive results and set priorities. Develops ongoing business intelligence, standards, and campaign hindsights to advise necessary changes to marketing strategies. Develops effective proof points to secure investment in new marketing strategies and to sell marketing plans into brand partners, with participation of Account Team partner.

Marketing Planning: Provides expertise and oversees marketing planning (monthly, quarterly, and annual) for assigned clients, optimizing program performance. Develops and gains approval for joint marketing funds and manages ongoing campaign and financial reviews. Supports leader and Finance to develop annual volume forecasts for assigned clients and tracks against budget, advising on changes in strategy and/or investment needed to achieve annual budget. Manages expectations with the business.

Marketing Execution – Supports work across the business with cross-functional teams to ensure business processes are working efficiently and effectively. Strives to remove roadblocks when necessary. Utilizes critical thinking skills to help analyze business issues, collaborates with stakeholders to resolve problems, is strategic, and gains consensus on the best solution.

Compliance - Serves as first line of defense, overseeing adherence to bank compliance standards related to program branding across bank channels and capabilities and clients’ omni-channel marketing materials. Supports Marketing Strategist or below with escalated issues and/or remediation.

Campaign Performance: Responsible for internal alignment on marketing investment decisions. Leads team to navigate matrixed organization to optimize marketing performance supporting assigned clients, maximizing return on investment, and portfolio KPIs.

Talent Development - Provides coaching to Marketing Manager and below associates. Creates mentoring opportunities for learning and development. Conducts touch bases with direct reports on a regular basis to cascade information. Works with associates to create development plans based on their goals and level of performance. Guides associate behavior by leading with and demonstrating attitudinal leadership. Demonstrates leadership by training of peers and/or direct reports and being viewed as a knowledge resource within the department.

Collaboration and Communication - Builds relationships by establishing trust, confidence and credibility with senior leaders, executives, and regulatory bodies. Prioritizes efforts on critical initiatives and works to identify opportunities and problem solve. Utilizes critical thinking skills to help analyze business issues, collaborates with stakeholders to resolve problems, and gains consensus on the best solution. Communicates broader business strategy to team members, and conveys opportunities for departmental contributions to the business strategy. Demonstrates outstanding relationship management using effective verbal and written communication skills. Applies the art of persuasion, negotiates, facilitates, and presents information in an articulate, professional, and digestible manner.

Reports to: Director or above

Working Conditions/ Physical Requirements: General Office Setting, travel required

 Direct Reports: Potential of 1-3 long-term

Minimum Qualifications:

Bachelor's degree in Marketing, Finance, Project Management, Business Management or related field

Seven or more year work experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, Leading a Team or related experience

Preferred Experience:

Master's Degree in Marketing, Finance, Project Management, Business Management or related field

About Bread Financial

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be a part of our award-winning culture. We’ve been consistently recognized as a best place to work in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial (NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending, and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.

Formerly Alliance Data, Bread Financial is an S&P MidCap 400 company headquartered in Columbus, Ohio, and committed to sustainable business practices powered by its 6,000+ global associates. To learn more about Bread Financial, visit or follow us on Facebook, LinkedIn, Twitter and Instagram.

  • Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
  • The Company is an Equal Opportunity Employer.
  • Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
  • The Company participates in E-Verify.
  • The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.
  • The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at [email protected]

New York City, NY: Disclosure of COVID-19 vaccination status will be required after acceptance of a conditional offer of employment for associates who will work in the Company’s New York City, New York office on a full-time or hybrid basis (“NYC Associates”) to the extent allowed by applicable law. NYC Associates are required to be vaccinated against COVID-19 to work on-site. The Company is an equal opportunity employer and will consider reasonable accommodations where required by applicable law. 

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