Client Marketing Program Leader - Card Acquisition

| Charlotte, NC
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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

This is a hybrid role that will build valuable relationships with business leaders to translate business, client, and product strategies into supporting marketing strategies; apply knowledge of customer/client behavior for the business and provides insights into product strategy development as well as segmentation and targeting. Collaborate with internal and external marketing partners to develop and execute marketing programs for the business and ensure alignment of all strategies to the Truist Purpose and Brand.

Essential Duties and Responsibilities: (Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.)
  • Manage large integrated marketing initiatives/campaigns, utilizing all marketing channels including digital.
  • Lead teams or projects with moderate/high resource requirements, risk, and complexity.
  • Collaborate with analytics and channel marketing teams to maximize the value of acquisition campaigns; Recommend channel/ distribution strategy, including appropriate mix of owned digital channels, digital campaigns, direct mail, etc.
  • Oversee the development of external and internal campaign requirements to support the card acquisition strategy; Manage the end-to-end implementation of all program elements.
  • Apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.
  • Ensure "always on" foundations are in place and managed/updated as needed, including for all product changes:
  • Collaborate to ensure.com ecosystem product page content and branding of products/solutions
  • Partner to ensure appropriate curated content library for each solution
  • Measure and socialize performance metrics for all direct-to-customer "offer" programs and synthesize insights to inform future programs
  • Apply a comprehensive understanding of how the business operates to solve technical, operational, and business problems.
  • Directly impact the achievement of client, operational, project, service, and risk management objectives.
  • Work independently, with guidance in only the most complex and unusual situations.
  • May have people management responsibilities.
  • Deliver programs on budget and on time.
  • Mentor less experienced teammates to build their own technical expertise.
Required Qualifications: (The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
  • Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
  • In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital)
  • Seven to ten years of consumer credit card or payment product marketing experience
  • Knowledge of client needs and competitive landscape and the factors that differentiate Truist and its competitors in the market
  • Proven expertise in leveraging digital marketing channels to drive business growth
  • Demonstrated experience in developing and project managing marketing campaigns working across various partners in deliver of programs.
  • Analytical skill, with an ability to get into the data and draw practical conclusions and insights
  • Demonstrated ability to "make things happen" (e.g. can execute and get things done)
  • Strong partnership and collaborative style with outstanding communication skills: written, verbal and presentation
  • Ability to thrive in a fluid environment with managing multiple priorities
  • Superior verbal and written communication skills, excellent interpersonal skills
  • High attention to detail and accuracy
  • Creative and innovative
  • Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
  • Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
Preferred Qualifications:
  • MBA or Master's degree in related field
  • Ten years of related experience
  • Previous experience in financial services, retail or packaged goods industries
  • Proven expertise in creating and executing direct marketing campaigns
  • Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

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More Information on SunTrust
SunTrust operates in the Fintech industry. The company is located in Atlanta, GA. SunTrust was founded in 1891. It has 15500 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 319 open jobs at SunTrust, click here.
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