Mixbook
Mixbook is the #1 rated photo book creation platform in the U.S., redefining how people experience their memories.

Chief Marketing Officer

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About Mixbook  

Mixbook is an award-winning design platform giving consumers unrivaled creative freedom to design and share one-of-a-kind stories, transforming the lives of more than 6M people. Today, we are the #1 rated photo book service in the US with 26K 5-star reviews and a profitable, growing business. Customers love Mixbook for our powerful and intuitive editor, superb quality, designer themes, and our fanatical customer service. 

Founded by two Inc 30 Under 30 entrepreneurs from UC Berkeley California, Mixbook has been featured on the Today Show, Good Morning America, TechCrunch, The Verge, Washington Post, New York Times, and many other global media outlets.

The Opportunity

As the CMO, you will have the opportunity to grow the brand and transform the category. The photo book market today reaches only a small % of photo-takers. Instead of being shared, their photos and stories are doomed to die in a dark corner of their phones or shoeboxes in the closet. Mixbook is building the future of the category to solve the photo mess using AI, bring stories to life beyond the printed page, and use them to connect their customers with the people they love – a 10x different product than anything that exists in the category today. With a big vision to deliver on, the CMO plays a critical role in bringing creative and strategic leadership to the future of Mixbook.

Unlike most growth companies, Mixbook has invested deeply in culture. Organizational health is central to their long-term strategy – they believe that when they love their people, they will love their customers, and their customers will love their business. Mixbook is looking for a leader who is inspired by their mission to empower people to be creative and connect deeply with the ones they love; who exudes their core values: scrappy (spirit of entrepreneurship), caring (heart of empathy) and craftsmanship (spirit of excellence); and who believes that great culture starts with helping their employees thrive.

POSITION OVERVIEW - CHIEF MARKETING OFFICER

Location: West Coast (HQ, Redwood City, CA)

Reporting to: CEO and Co Founder, Andrew Laffoon

Mixbook’s mission is to empower people to be creative and connect with the ones they love. This CMO opportunity will transform marketing at Mixbook during a very exciting time for the company as it embarks on a new product vision. 

As a key member of the executive team, the CMO will bring big strategic vision and creative leadership to marketing efforts, contribute to the company strategy, and build a world class team.

Mixbook is in a phase of transformation - modernizing its marketing, solidifying product marketing, and delivering on a new product vision. The CMO will drive the modernization of marketing through data, retention, and personalization by leveraging their strong eCommerce experience.

This position is a critical member of the leadership team and works closely with product, operations and finance leadership to drive the overall success of the brand. The CMO will be a brilliant thought partner to the Chief Product Officer and CEO and will be the “wonderer” of the Mixbook brand.  The ideal candidate comes with a deep understanding in digital, eCommerce, and product marketing, and is someone who thrives in fast-paced start-up environments. 

KEY OBJECTIVES

  • Modernize the marketing function: focusing on data, retention and personalization.
  • Develop and deploy a long term marketing strategy shifting away from discounts to lead with benefits/differentiation. (desktop & mobile)
  • Build out the product marketing function to better define their go-to-market strategy,  feature+benefit language, and the design content selection strategy.  
  • Drive the development of the site merchandising strategy for mobile app/web and desktop that connects with a marketing plan across all channels, to drive improved conversion rate and ultimately ROAS.

RESPONSIBILITIES

  • Serve on the executive leadership team to own the entire marketing, creative, sales and business development functions and direct the conceptualization, development, execution and evaluation of marketing plans and programs in support of growing the Mixbook brand. 
  • Manage and define the messaging around new product/feature launches and product expansion to new customer segments.
  • The clear differentiation of Mixbook across all channels to drive competitive positioning.
  • Collaborate with Human Resources and Talent Acquisition to build a strong employer brand to attract and retain top tier talent.
  • Partner with the analytics team to ensure all marketing tactics are measurable and own the reporting and analysis of marketing initiatives.
  • Build, inspire, and lead a high performing marketing organization that delivers against marketing goals: clearly defined KPIs and performance measurement, roles, career paths, and employee success strategies. 
  • Oversee a team of 19 across acquisition, retention, product marketing, social media marketing, brand & content marketing, partnerships, sales, creative, PR and communications.
  • Create and maintain a work culture of collaboration, innovation, and accountability, always driven by customer-centricity.

QUALIFICATIONS

  • 12+ years of B2C and/or B2B marketing experience, with a minimum of 5 years of experience leading high-performing marketing teams and at least 3 years of consumer ecommerce experience.
  • Prior success in high-growth, technology driven companies with a deep understanding of eCommerce and the digital ecosystem.
  • Strong brand building experience that is tied back to overall revenue growth and company performance. 
  • Expert-level command of product marketing (messaging, product launches, strategy, etc.).
  • Strong knowledge of all metrics that measure marketing effectiveness (LTV, CAC, Churn, CPA, attribution models, average customer spend, ROAS, other customer-focused metrics, etc.) Leverages metrics and data to drive decision making. 
  • Experience building strategies across multiple marketing channels including product marketing and eCommerce. 
  • Holistic full funnel marketer with experience scaling digital and non-digital channels that drive growth of mobile and desktop.
  • Has experience taking a brand from a niche customer set to a broader customer set.

PERSONALITY TRAITS AND CHARACTERISTICS

The ideal candidate is entrepreneurial and enjoys leading and building teams, implementing processes, and growing and scaling businesses.

  • Entrepreneurial, roll-up your sleeves, get in the trenches
  • Humble, hungry for growth and smart in how one treats others
  • Embraces team based cross functional execution
  • Direct in offering feedback, because they know the most caring thing they can do is help their teammates improve 
  • Captivating, visionary storyteller, and leader 
  • Structured and analytical thinker along with being a force for creative ideas and innovation
  • Nimble, flexible, responsive to changes in the market
  • Prioritizes clarity over certainty, values accountability
  • Results oriented, driven, and strong work ethic

WHAT YOU'LL ENJOY:

  • Comprehensive healthcare coverage, including fully-covered premiums for you and your family
  • 18 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
  • Unlimited paid time off (plus vacation bonuses!) and flexible schedules
  • $2,000 per year for external learning and development
  • 401k + match, monthly events, travel opportunities, and more 

TEAM:

  • Andrew Laffoon: Chief Executive Officer and Co-Founder
  • Patty Morris: Chief Financial Officer and Chief Operating Officer
  • David Newhoff: Chief Product Officer
  • Venesa Klein: Head of Talent

RECENT PRESS AND HIGHLIGHTS

  • A Message From our CEO, Mixbook:
  • NY Times Wirecutter: Mixbook Rated #1
  • Customer Stories
  • #1 Reviews
  •  Martha Stewart Collaboration:
  • Oh Joy! Collaboration:Hear From Our Community of Creators

STATS 

  • Year Founded: 2006
  • Employees: 90
  • HQ: Redwood City, CA

Company Mission

Our mission is to empower people to be creative and connect deeply with the ones they love.  Unlike most growth companies, we have invested deeply in culture. Organizational health is central to our long-term strategy – we believe that when we love our people, they will love our customers, and our customers will love our business.

 We want people to join us who exude our core values: 

  • Scrappy (Act like an entrepreneur)
  • Caring (Heart of empathy) 
  • Craftsmanship (Spirit of excellence)
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What are Mixbook Perks + Benefits

Mixbook Benefits Overview

Mixbook likes to keep it real; we honor our core values of Care, Scrappiness, and Craftsmanship through our Total Rewards, which are never set in stone and always evolving. Our Total Rewards philosophy is to ensure fair, above-market-average compensation with competitive benefits in all locations in which we operate. In addition to providing our team with the tools they need to do their job well, we also have benefits to help them grow with the company and live a fulfilling, creative, and well-connected life.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Flexible work schedule
Remote work program
Mixbook is a remote-first organization and provides all employees access to global coworking spaces; working IRL is encouraged and done so on a quarterly basis, at minimum
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Mixbook's Health Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,850 annually
Disability insurance
Mixbook's disability insurance benefit is 60% of an employee's annual salary up to a $10,000 maximum monthly payout
Dental insurance
Mixbook sponsors 100% of employee premiums
Vision insurance
Mixbook sponsors 100% of employee premiums
Health insurance
Mixbook offers an array of carriers and plan options to fit the needs of our employees and their growing families
Life insurance
Mixbook offers life insurance with a benefit of 1x an employee's annual earnings, up to $300,000
Wellness programs
Mixbook offers a monthly wellness stipend to use on any personal self-care needs
Mental health benefits
Mixbook offers 24/7 access to mental health professionals and referrals for face-to-face wellness visits, as well as Spiritune (curated mood-boosting playlists) and weekly "No Meeting" time
Financial & Retirement
401(K)
401(K) matching
Mixbook's 401(k) retirement plan matches 50% of an employee's contributions up to 6% of their annual base salary, with immediate vesting for matched contributions
Company equity
Mixbook offers stock options vesting package, which spans four years with a one-year cliff
Performance bonus
Mixbook offers all full-time employees an opportunity for an annual bonus based on company performance
Charitable contribution matching
Mixbook will match charitable contributions up to $1,000 annually per employee
Child Care & Parental Leave Benefits
Childcare benefits
Mixbook's Dependent Care Flexible Spending Account helps employees cover childcare expenses with pre-tax contributions of up to $5,000 annually
Generous parental leave
Mixbook offers up to 18 weeks of paid parental leave for new parents.
Family medical leave
Mixbook offers up to 12 weeks of paid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA)
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Mixbook's unlimited paid time off policy is supplemented with a minimum vacation policy and an annual vacation bonus of $500 plus $100 for every year of service
Paid volunteer time
Mixbook encourages employees to give back with paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Mixbook offers pre-tax commuter and parking benefits for all employees
Company-sponsored outings
Mixbook has quarterly team offsites, as well as company-wide and local parties and other events
Some meals provided
Mixbook offers employees to expense lunch weekly and sends monthly snack boxes of employee-picked treats
Company-sponsored happy hours
Mixbook hosts virtual and local happy hours for our team
Fitness stipend
Home-office stipend for remote employees
Mixbook offers new employees the ability to be reimbursed for up to $1,000 for items used to furnish their home office. Employees have a monthly stipend for additional WFH needs.
Professional Development Benefits
Job training & conferences
Mixbook provides leadership workshops, trainings, and other events to our team. Employees are encouraged to attend relevant conferences using their "Continuing Education stipend"
Tuition reimbursement
Promote from within
Mentorship program
Mixbook assigns all new employees a buddy to support a smooth onboarding process
Continuing education stipend
Mixbook offers an annual budget of $2,000 to all employees for external learning + development, including but not limited to conferences, networking events, workshops, or personal coaching
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications
Employees are encouraged to pursue industry certifications using their "Continuing Education stipend."

Additional Perks + Benefits

The Mixbook People team is on a mission to empower creativity and deepen human connection. We hope that in combination with our core values and our dedication to organizational health, our Total Rewards help drive this vision and support our team to thrive in a way they didn't know they could.

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