Chief Marketing Officer, Merchant

| Washington DC | Hybrid
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Meet Upside:

We created Upside to help communities thrive! Our retail technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our local retailers, the consumers they serve, and towards important sustainability initiatives. Our mission, values, and commitment to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we’ve had on communities nationwide. You’ll join a Team whose experience hails from places such as Google, Uber, Amazon, Instacart, Capital One, and MasterCard with proven startup executives and venture capitalists.

Upside was named #2 on Deloitte's 2021 list of Fastest Growing 500 Tech Companies and  #308 in Inc.’s America’s fastest growing private companies of 2022. Upside’s Series D funding was raised in March 2022 and led by General Catalyst at a $1.5 billion valuation. Other investors include Bessemer Ventures and Formation8.

What you’ll do:

As the CMO for Merchants, you will:

  • Lead marketing and sales enablement across Upside merchant teams to: increase merchant acquisition velocity, increase merchant satisfaction and retention, and develop and ensure go-to-market messaging consistency
  • Bring insight selling into Upside merchant sales and marketing teams and pair it with Behavioral Design approaches to increase effectiveness of our sales and marketing efforts
  • Lead merchant marketing team for brand building, lead generation, and retention merchant efforts. 
  • Lead sales enablement team to improve sales force operations and scalability through sales team training, sdsales material creation, and measuring sales force effectiveness
  • Work cross functionally with analytics, research, and product teams to develop necessary insight to support Challenger messaging approach
  • Impress a rigorous, metrics-driven approach across all sales and marketing channels
  • Build, manage, and coach a high-performing marketing & sales enablement team
  • Manage sales and marketing budget and expenditures
  • Work closely with company leadership to define company objectives and translate those objectives into sales & marketing strategies and tactics

What you need:

  • 10+ years of sales enablement and marketing experience that includes enterprise B2B, SMB B2B, consumer, digital marketing, PR and communications
  • 5+ years leadership experience including leading orgs with multiple management levels
  • Demonstrable experience establishing and leading sales enablement and marketing in a dynamic and fast-paced start-up environment
  • Successful track record of leveraging data and analytics to understand performance and improve results
  • Significant experience with sales and marketing technology and operations in order to quickly begin building and scaling the system that will drive growth and retention 
  • Commitment to leading with humility, curiosity, and transparency, with a willingness to roll-up-your-sleeves and dig into the work

At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here. Come join us!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • DockerFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • TerraformFrameworks
    • DynamoDBDatabases
    • ElasticsearchDatabases
    • NoSQLDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • TableauAnalytics
    • FigmaDesign
    • InVisionDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • WebflowCMS
    • DocuSignCRM
    • HubSpotCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • Postal.ioCRM
    • LookerCRM
    • IterableLead Gen
    • HighspotLead Gen
    • Matik Lead Gen
    • GongLead Gen
    • HubspotLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration
    • BambooHRProject Management
    • CultureAmpProject Management
    • GreenhouseProject Management

What are Upside Perks + Benefits

Upside Benefits Overview

Health, vision & dental insurance
Unlimited vacation
Free lunch & snacks at the office
Employee stock option plan
Dog-friendly workplace

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Abortion travel benefits
Financial & Retirement
401(K)
Company equity
Performance bonus
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Restricted work hours
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks
Virtual coaching services

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