Chief Marketing Officer (CMO)(Remote)

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Company

At Circulo, we believe that everybody, no matter who they are, deserves personalized and proactive health care. With services guided by empathy, innovation and cutting-edge technology, we’re building the future of care focused on better health for the people we serve. Circulo Health is putting humanity back in health. We’ve built a team of talented, enthusiastic professionals. Join us today.


The Role

We are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations and develop the marketing strategy and vision for Circulo Health. The CMO will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards success. The CMO will be responsible for overseeing the overall advertising and marketing strategy, developing the structure of the marketing department, approving marketing campaign ideas and coordinating marketing efforts within the company and with all types of customers, products and services that Circulo Health offers.

Key attributes include:

  • Passionate for their profession and have great knowledge for all things marketing
  • Balances a practical mindset with a creative business acumen and can lead people through complex marketing operations.
  • “Listens” to the trends of the market and uses that data to direct market research efforts
  • Experienced at defining marketing strategies to support the company’s overall strategies and objectives

What you will do:

  • Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
  • Define marketing strategies to support the company’s overall strategies and objectives
  • Develop a feasible marketing plan for the department and oversee its day-to-day implementation
  • Plan and organize marketing functions and operations (as they align with product development, branding, communications etc.), and ensure they project the company’s unique voice
  • Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
  • Build a highly efficient team of marketing professionals
  • Create a network of strategic partnerships
  • The CMO will work on the company’s executive team to grow the business through marketing and outreach. The CMO will ensure proper research is conducted about customers and competitors to project future growth and identify possible sales opportunities. Through the CMO’s leadership, the marketing strategy will cultivate Circulo Health’s public image to gain market share and inspire confidence in customers.

Requirements:

  • 10 + years of marketing experience and proven experience as a CMO or similar role within health care or tech industries 
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
  • Advanced understanding of market research and data analysis methods
  • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
  • A leader with both creative and analytical capabilities
  • Outstanding communication (written and verbal) and interpersonal abilities
  • BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus

Our Perks...Here are some highlights:

  • Medical, dental, and vision: 100% of premiums are covered by Circulo for quality care for all team members and their dependents
  • Vacation: Time off is unlimited and required (minimum of 3 days per quarter)
  • Stock options: All team members receive stock options
  • 401(k) program: All team members have access to our 401(k) savings program and all administration costs are covered by Circulo along with providing a 3% match
  • Parental leave: 10 weeks fully paid time off for all new parents with flexible scheduling

#BI-Remote

#LI-Remote

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