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Xero’s online accounting software connects small business owners with their numbers, their bank, and advisors anytime.

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Channel Marketing Manager, West

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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you'll make an impact

The Channel Marketing Manager is responsible for delivering projects, campaigns and activity to drive growth and retention through our accountant and bookkeeping partner channel in alignment with our West Region sales team.

An important aspect of this role will involve establishing and maintaining good working relationships both within the Marketing team and the wider organization.

This role is open to sitting in Xero's San Francisco office or remotely in California, Washington, or Oregon.

What you'll do

Drive integrated campaign planning and manage executions focused on our partner channel of accountants and bookkeepers
Act as a business partner with sales leads to inform planning and program activity
Oversee all partner channel touch points to ensure effective sales enablement
Provide relevant insight from analysis of program results to inform performance or budget optimizations
Manage the repository of learnings/outcomes from each campaign to improve future strategies
Publish findings across the marketing team and broader business
Partner with PR, events and voice of customer teams to support increasing Xero’s visibility in the enterprise channel
Utilize tools such as Salesforce, Marketing Cloud, Asana, and G Suite

Success looks like

Effectively supporting a high growth sales org
Desire to build strong working relationships with cross-functional and often geographically dispersed teams, that allow you to challenge and influence stakeholders (internal & external)
Data-driven marketer who is eager to develop plans and execute marketing programs based on customer needs and insights
Comfortable working in an environment where process doesn’t always exist and and ability to navigate your way through the business to ensure your success
Proactively seeking all the information you need from different stakeholders across the business
Influencing others to help execute your go-to-market plan and help you deliver your KPIs
Having an inquisitive nature that inspires you to continually learn and shape your own career will be critical to your success at Xero

Critical competencies

Ability to contribute to defining a strategic vision and to articulate it in front of a variety of audiences
Strong project management and campaign scheduling skills
Excellent communication and writing skills
Proven ability in influencing others by adapting approach to suit the individual in order to achieve the right outcomes
Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
Ownership and ability to thrive in a fast-paced environment
Self-motivated and team-oriented

Experience

5-7+ years of relevant marketing management experience
Proven experience working with sales
Knowledge or understanding of the accounting industry a plus
Proven experience in the creation and development of integrated campaign strategy, positioning and messaging
Experience with SaaS is preferable
Proven ability to work within CRM tools like Salesforce and analyze results for improved KPIs

Xero is an equal opportunity employer. Xero celebrates diversity. We are committed to creating an inclusive environment where our employees can do the best work of their lives.

Xero offers access to low-cost, high-quality health care options through Cigna and Kaiser (in CA & CO only)

Xero will match 100% on the first 3% of 401k contributions plus 50% match on next 2% of contributions

Employees enjoy 21 days of paid time off per year

Employees have 10 days of wellbeing leave to care for their minds, bodies, and families

US employees enjoy 11 paid holidays per year

Xero offers an industry-leading 26 weeks of parental leave at 100% pay

Xero offers a number of employee wellness programs, to include yoga, mindfulness and nutrition workshops, EAP, free flu shots, team meals, and a monthly wellbeing allowance

About Xero?

Diversity of people brings diversity of thought, and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, innovation, and well-being are not just inspired but celebrated.

We value our people and offer a wide range of compelling benefits and perks, including Xero shares. Xero’s collaborative culture is underscored by our values - #Ownership, #Challenge, #Beautiful, #Human and #Team - which empower us to understand and serve customers, attract top talent and continuously innovate. From the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

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Christina Rowe

Global Head of Learning and Capabilities

CREATING SAFE SPACES

Share your voice and find support

As an ERG leader, Christina Rowe does more than schedule events. “My role involves listening to the needs of group members regarding career development, community and more,” she said. Through her ERG involvement, Rowe has gained a greater understanding of her peers’ diverse life experiences and skill sets while fostering dialogue related to topics that are often avoided in the workplace, such as women’s health. “It’s been a great way to help other women grow their careers and create a safe space for hard conversations,” she said.

Knowing that Xero puts so much awareness and investment into diversifying our leadership team makes me proud to be here.

Erika Porras Gutierrez

Platform Engineer

EDUCATION FOSTERS EMPATHY

A focus on learning cultivates compassion

Erika Porras Gutierrez’s work leading Xero’s ERG for Indigenous Americans has enhanced her employee experience in several ways. “It has clarified what inclusion really means, taught me new ways of interacting with people and made me more empathetic,” she said. Not only has she grown personally due to this role, but it’s also encouraged her to engage with other engineering teams in an effort to better understand her peers’ needs. She’s currently helping plan an event that will enable Indigenous people to share their unique stories with others in the company.

Sharing our lives and our stories is how people connect and create community, and that is exactly what ERGs are all about.

Eean Tyson

Talent Specialist

BELONGING BUILDS PROGRESS

Inclusion defines connections and the talent search

Eean Tyson’s role as the co-chair of Black Xero enables him to champion inclusion and cultivate community across the company. “I want to ensure people feel a sense of belonging,” he said. Besides helping team members build meaningful connections with each other, he also spearheads talent-related initiatives that are informed by the organization’s DEI efforts. For instance, he recently took part in a scoping session in order to develop a road map for diverse hiring practices.

I ask questions, validate others’ concerns and feelings, and ultimately aim to ensure everyone feels safe at Xero.

What are Xero Perks + Benefits

Xero Benefits Overview

Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Culture

Volunteer in local community

Xero employees are given a day off each year to volunteer in their communities.

Open door policy

OKR operational model

Team based strategic planning

Open office floor plan

Employee resource groups

Hybrid work model

Remote work program

Typically, we work from home as needed. During COVID, all employees are working remotely and have access to stipends to access the equipment they need to be successful.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Highly diverse management team

42% of Xero's leadership team is female, while our Board of Directors maintains an equal gender balance. Xero was included in Bloomberg's 2020 Gender Equality Index report.

Mandated unconscious bias training

All Xero employees will complete online unconscious bias training during on-boarding

Diversity manifesto

Diversity employee resource groups

Hiring practices that promote diversity

The talent and leadership teams at Xero are committed to building diverse talent pipelines that reflect the communities we serve.

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Xero allows employees to set aside pre-tax dollars for medical and dependent care expenses. $2,650 annual limit for healthcare FSA

Disability insurance

Xero's long and short term disability plans provide income protection at 60% of annual base salary

Dental insurance

Cigna dental PPO plan

Vision insurance

VSP vision plan

Health insurance

Xero offers a variety of health plans including Cigna HSA, Cigna PPO, and Kaiser HMO for Colorado and California employees

Life insurance

Provided to Xero employees at no cost. Coverage for each employee of 2x annual base salary up to $500,000

Pet insurance

Wellness programs

Xero will fund up to $300 annually in employee health reimbursement account to be used toward a health improvement activity including gym membership, mental, physical or financial health

Team workouts

Mental health benefits

Concern EAP benefits for all employees

Wellness days

Financial & Retirement

401(K)

401(K) matching

Xero will match 100% on the first 3% contributions plus 50% match on next 2% of contributions

Company equity

All Xero employees are granted Restricted Stock Units at a certain percentage of their base salary which vests over a 3 year period

Child Care & Parental Leave Benefits

Generous parental leave

26 weeks paid parental leave.

Return-to-work program post parental leave

Fertility benefits

Vacation & Time Off Benefits

Generous PTO

Xero offers 21 days of paid time off, 10 wellness days, as well as 11 paid holidays per calendar year. We also participate in a company wide shut down between Christmas and New Years Day

Paid volunteer time

Xero encourages employees to give back to our communities by providing 8 hours of paid volunteer time per year

Paid holidays

Paid sick days

Each employee is granted 10 wellness days per year in addition to our generous PTO

Flexible time off

Office Perks

Commuter benefits

Set aside pre and/or post tax dollars for commute related transit, parking and bike expenses

Company-sponsored outings

Annual holiday party, as well as a summer celebration!

Free snacks and drinks